Product Marketing Strategist North America

hace 7 días


San José, San José, Costa Rica Lrn Corporation A tiempo completo

Job Description:

 

We are seeking a highly skilled Product Marketing Strategist to join our team at LRN Corporation. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies that drive customer acquisition and revenue growth in North America.

 

Key Responsibilities:

  • Develop and execute product marketing plans that include country/region specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans.
  • Collaborate with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement for key products and priority markets.
  • Produce enablement collateral including fact sheets, sales slides, discovery questions, and talk tracks.
  • Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary.
  • Own launch execution for key products and identify opportunities to drive product-led growth.
  • Help define and scope product marketing and related campaign projects, and take ownership of assigned projects.

 

Requirements:

  • 3+ years of marketing experience at a B2B SaaS organization.
  • Bachelor's Degree, marketing, business, communications or related field is preferred.
  • Proven experience conducting competitive landscape and customer research.
  • Enthusiastic collaborator who works well as a part of a team.
  • Relentless curiosity and a knack for understanding people.
  • A quick study who is resourceful and flexible.

 

Benefits:

  • Competitive salary and benefits package.
  • Annual Leave.
  • Health Insurance.
  • Travel Insurance.
  • Pension.

 

About Us:

Lrn Corporation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


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