Sales Development Representative

hace 3 semanas

San José, San José, Costa Rica Catalina Marketing A tiempo completo

About the Role

As a Sales Development Representative at Catalina Marketing, you will play a critical role in driving business growth by identifying and pursuing new sales opportunities. Your primary responsibility will be to research client insights and leverage them to generate compelling messaging that aligns with Catalina's solutions, with the goal of scheduling sales meetings for key decision-makers and internal sales teams.

Key Responsibilities

  • Use sales intelligence tools and Salesforce to create targeted prospecting lists of key decision-makers in the consumer-packaged goods industry to maximize sales opportunities.
  • Use data sources to gain insights into client needs and opportunities and develop effective outreach messaging to position our offerings as the ideal solution.
  • Leverage Catalina's internal insights tools to enhance prospecting and generate more leads.
  • Collaborate with Sales Directors and leadership to develop strategic sales approaches based on insights into client challenges, opportunities, and new ideas for business growth.
  • Create compelling outreach campaigns that address customer needs and align with Catalina's solutions for various marketing channels, with the goal of securing meetings with potential clients for the sales team.
  • Utilize product knowledge and industry expertise to communicate the value proposition of Catalina's products, address objections and concerns, and secure meetings with potential clients with the sales teams.
  • Manage lead generation database in real-time and add new contacts. Optimize lead generation efforts through campaigns in Salesforce, while utilizing CRM tools to track and measure outreach progress and avoid duplication of sales efforts.
  • Track and report weekly, monthly, and quarterly KPIs for leads generated and secured sales meetings, with the goal of connecting decision-makers with applicable sales teams.
  • Collaborate with the training, sales, and marketing teams to continuously develop expertise in the CPG industry and Catalina's product offerings, acquire in-depth knowledge of all Catalina solutions, and complete comprehensive training of Salesforce for tracking client outreach and progress through the sales pipeline, in order to communicate the value proposition to potential clients effectively.

Requirements

  • Bachelor's degree in marketing, business administration, sales, or a related field. Equivalent experience in the field will be considered in lieu of a degree.
  • Minimum of 2-3 years of experience in sales development, lead generation, or a similar role.
  • Experience using CRM systems, particularly Salesforce, to manage lead and information tracking.
  • Strong research and data analysis skills, with the ability to use insights to generate compelling messaging for different marketing channels.
  • Experience in prospecting and generating new sales leads, with a proven track record of meeting or exceeding sales targets.
  • Excellent communication and interpersonal skills, with the ability to build and maintain high-quality relationships with potential clients and internal stakeholders.
  • Strong problem-solving and analytical skills, with the ability to identify client needs and develop effective solutions to meet those needs.
  • Ability to work in a fast-paced, results-driven environment and manage multiple tasks and priorities simultaneously.
  • Experience in the consumer-packaged goods industry or a related field is preferred.
  • Familiarity with sales intelligence tools and techniques, such as account-based marketing, is a plus.
  • Willingness to attend trade shows, exhibits, and other events for enhanced prospecting when necessary.

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