Experiential Travel Marketing Operations Specialist
hace 1 día
We pride ourselves on being travel experts at Tcs Expeditions, a rapidly growing international travel company.
Our ambition is to build the world's leading experiential travel company with over 2000 colleagues across 30 countries worldwide. We share our knowledge, expertise, and standard processes to stay at the forefront of the travel industry.
The Web Marketing Operations Specialist will report to our Director of Website & Conversions and liaise closely with our Marketing and Technology team members who work out of our offices around the world.
**Key Responsibilities:**
- Support the team with uploading and updating content to our websites such as articles, itineraries, reviews, and more.
- Work closely with the teams to build landing pages and ensure that all website updates happen accurately and on time.
- Create best practices and procedures in using CMS and centralized content libraries.
- Liaise closely with the content, CRM, and tech teams to ensure that all data and customer-related information is getting supervised accurately across relevant platforms.
- Ensure that tags and codes are implemented correctly, including Google Adwords, Bing, Facebook, etc. Experience in updating/maintaining Google Tag Manager is required.
- Use google analytics and other measurement tools to extract and report weekly web data and findings.
- Test and validate that all website forms and questionnaires are mapped appropriately to our database and are working correctly.
- Work with the developer to test and validate any new updates or changes on dev servers before it is deployed to production. Experience in following a robust Quality Assurance process is required.
- Assist the teams with any technical issues they face with website features and functionalities. If there are bugs, work closely with the product manager and/or tech team to resolve them.
**Requirements:**
- Proactive and hands-on experience with handling website tickets and working with various team members to support and solve any problems/bugs that arise.
- Basic knowledge of html.
- Documentation of processes and standard methodologies.
- QA testing experience of websites, forms, and questionnaires, etc.
- Experienced in the implementation of Google Analytics tracking.
- Good English language communication skills.
- A high bias for action and keen eye for detail and quality.
- Flexible, agile, adaptive, and open to learning.
- Ability to deep dive and implement root cause analysis.
- Good problem-solving abilities and prioritization skills.
- A university degree, and a minimum of 3 years of work experience with a focus on website operations, digital marketing, or technology.
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