Product Marketing Leader for Employee Experience Solutions

hace 4 días


San José, San José, Costa Rica Freshworks A tiempo completo
Lead Product Marketing for Employee Experience

Freshworks, a global leader in software-as-a-service solutions, is seeking an experienced Senior Director of Product Marketing to drive the go-to-market strategy for our Employee Experience (EX) portfolio. This includes products like Freshservice and Device42, with a combined annual recurring revenue of over $400 million and growing rapidly.

This role reports directly to the VP of Product Marketing and will lead a global team of product marketers focused on developing compelling product positioning and messaging to accelerate demand among new customers and expand business with existing ones. You will be responsible for communicating a clear, consistent, and creative value proposition for our target markets while acting as the bridge between sales and product teams.

Your expertise will guide the creation of orchestrated campaigns, sales plays, thought leadership content, and demand generation programs that align with revenue and adoption goals. Additionally, you will build and execute winning sales plays and programs tailored to segmentation, including SMB, Mid-market, and Enterprise customer segments.

Key responsibilities include:
  • Developing company-wide product messaging and positioning for all products, solutions, and bundles in the Freshservice portfolio.
  • Communicating product value propositions with go-to-market teams and enabling them with compelling content, tools, and training.
  • Building and executing sales plays and programs to drive new customer acquisition and retention/expansion with existing customers.

Required Qualifications:

To succeed in this role, you should have:
  • 10+ years of product marketing experience in B2B tech and SaaS, including at least 5+ years of team management experience.
  • A proven track record of success in senior-level product marketing roles, with experience in developing and executing go-to-market strategies and high-profile launches.
  • A customer-obsessed mindset with a deep understanding of user needs to advocate effectively across the business.

About Freshworks:

Freshworks offers competitive compensation, with an estimated annual base salary range of $242,750 - $327,750 USD. The company also provides comprehensive benefits, including equity, ESPP, flexible PTO, flexible spending, commuter benefits, wellness benefits, adoption and parental leave benefits, and more. With a commitment to diversity and inclusion, Freshworks creates a vibrant work environment that advances the goals of its employees, communities, and business.

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