Media Buying Specialist
hace 2 semanas
Job Title: Media Buying Specialist
Job Summary:
We are seeking a highly skilled Media Buying Specialist to join our team at Publicis Global Delivery. As a Media Buying Specialist, you will be responsible for handling large budgets media campaigns for our Media clients. Your primary focus will be on implementing and managing overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels.
Key Responsibilities:
- Input buys and pulling system reports
- Assist in the buying/allocation process
- Develop reports on program content after receiving information from screening service for all prime-time properties
- Maintain buys–confirm flighting, estimate and track delivery, and secure make-goods.
- Ensure commercial inventory is introduced into the MBOX system, including estimate and package setup, issuing client schedules, managing inventory, overseeing changes, and writing/checking order letters
- Demonstrate an ability and willingness to learn new skills independently.
- Possesses an understanding of biddable media campaign management, activation, and optimization practices across different Media platforms.
- In this role, you should have a good understanding of post-campaign reporting and daily pacing.
- Generate meaningful insights for post-campaign reporting.
- Perform end-to-end tracking of campaign results and resolve issues with the available resources.
- Proven skills in ad trafficking and troubleshooting all revenue models of a campaign
Requirements:
- Communication skills
- Attention to detail
- Negotiation Skills
- Numeric/Math knowledge
- Project management skills
- Bachelor's Degree (i.e. BA, BS, etc.)
- Ideally, at least 1-2 years of experience in Media Buying Knowledge or Media / advertising or related internship experience is strongly preferred.
- English Level B2+ or Higher (is a must)
- Proficient in MS Excel (is a must)
- Budget management
- Media Tools (such as DV360, TTD, Google Ads, Campaign Manager, Facebook Blueprint, among others) (Desired)
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