Strategic Digital Marketing Lead

hace 9 horas


San Francisco, Heredia, Costa Rica Object Technology Solution A tiempo completo

Object Technology Solutions, Inc.

 

We are seeking a highly skilled and experienced Strategic Digital Marketing Lead to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and revenue.

Key Responsibilities:

- Partner with cross-functional teams to understand our digital funnel and measurements, identifying opportunities to achieve business objectives across digital channels.

- Support best practices ideation for campaign setup, optimization, and troubleshooting across various paid channels such as search, social, content syndication, and display.

- Translate data into actionable insights and recommendations for the team, interpreting findings and fully exploiting them to maximize the business impact of digital marketing.

- Collaborate with the team to drive A/B, multivariate, and holdout testing programs end-to-end, from initial test design through to insight generation across multiple channels and business segments.

- Develop integrated quarterly forecasting reports and manage weekly and monthly budget pacing models to ensure campaigns are on-pace and delivering against business KPIs.

Requirements:

- Proven understanding of B2B and SaaS marketing principles.

- Hands-on experience managing paid media campaigns across various channels such as search, social, content syndication, and display.

- Expertise in operating on platforms like Google, Demandbase, Facebook, LinkedIn, Twitter, and Integrate.

- Strong reporting and data background to unlock insights of marketing performance across programs, strategies, and datasets.

- Prior experience with ABM campaigns and reporting methodologies for account engagement and acceleration would be advantageous.

- Proficiency in BI and data visualization tools such as Tableau, Power BI, Salesforce, and Adobe Analytics.

- Expert proficiency in Excel (pivot tables, lookups, functions, formulas), HTML, CSS, and JavaScript.

Bonus Points:

- Familiarity with SQL, Python, or R programming languages.

- Analytical skills (qualitative and quantitative) to effectively communicate any additional reporting requirements to cross-functional teams and communicate data insights.

- Demonstrated success using attribution models to understand user behavior, lower acquisition costs, improve goal conversion, and optimize marketing performance across various outbound and inbound programs.

What We Offer:

- Self-motivated, results-driven individuals with excellent organizational skills and attention to detail.

- Ability to prioritize and meet deadlines in a fast-paced environment.

- Familiarity with Adobe suite of products such as Adobe Analytics, Audience Manager, Campaign, Launch, prior experience with a DMP a plus.

About Us:

Founded in 1999 and headquartered in Overland Park, Kansas, OTSI offers global reach and local delivery to companies of all sizes, from start-ups to Fortune 500s.

Through offices across the US and around the world, we provide universal access to exceptional talent and innovative solutions in a variety of delivery models to reduce overall risk while optimizing outcomes; enabling our customers to thrive in a global economy.



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