Strategic Marketing Professional, Workflow Solutions
hace 14 horas
LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and facilitating access to information, opportunities and assets around the world.
About the RoleThis exciting opportunity is part of the Business Marketing team that supports the Workflows business, offering unrivalled data coverage and workflow-centric solutions dedicated to the investment banking and trading communities. If you are passionate about learning the challenges of Traders and Investment Bankers, and how we can help with our comprehensive solutions, then read further.
The role leads the creation and execution of global, customer-centric marketing strategies and content that drive the business objectives and build customer satisfaction and loyalty specifically in the Workflows business.
Key Responsibilities- Sales Enablement: Support the Workflows marketing team with planning, implementing and monitoring of marketing campaigns to drive sales growth and revenue increase.
- Activation Planning: Collaborate with marketing and business partners to shape innovative activation plans ensuring the coordination of activities and effective communication across the organisation.
- Event Management: Organise and coordinate marketing events, such as conferences, proprietary thought leadership events, networking events and webinars, showcasing our expertise and thought leadership in the market.
- Budget Management: Monitor and analyse marketing budgets, including processing of invoices and monitoring of annual spending, ensuring efficient allocation of resources.
- Deliverables: Ensure deliverables demonstrate value and a return on investment, meet customers strategic requirements and LSEG's quality standards, including brand guidelines.
- Collaboration: Partner with colleagues across Corporate Affairs & Marketing to ensure our marketing is aligned to wider business objectives.
- Content Creation: Write, build and manage rich, compelling content that attracts a qualified audience to our owned properties (including sales enablement collateral, blogs, whitepapers, reports, social media messages, infographics, etc.).
- Analytics: Engage and collaborate with the business, agencies and strategic marketing partners to ensure plans and content is reflective of our customer challenges and our product proof points.
- Proven Experience: Proven experience in B2B marketing to the financial markets' community.
- Data Driven Solutions: Desire and passion, coupled with a genuine interest, to understand data and technology-driven financial solutions.
- Strong Communication: Strong ability to learn, listen and collaborate with internal and external stakeholders.
- Marketing Automation: Hands-on experience using Marketing Automation platforms with a preference for Eloqua.
- Technical Skills: Experience using Salesforce and Tableau desired.
- Customer Focus: Demonstrate superior attention to detail, accuracy, and initiative, with a strong focus on delivering exceptional customer experiences.
We believe in fostering an inclusive culture where everyone feels valued and empowered to reach their full potential. We offer a range of benefits designed to support your emotional, physical, financial and societal wellbeing, including flexible working arrangements, mental health support, retirement planning and more.
Join us in shaping the future of financial markets, enabling innovation and economic growth, while building meaningful careers and lasting impact. Estimated salary: £55,000 - £70,000 per annum depending on location.
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