Strategic Trade Marketing Manager
hace 2 meses
As a Strategic Trade Marketing Manager at Philip Morris International, you will play a pivotal role in shaping our trade marketing strategy. Key responsibilities include developing and deploying trade engagement plans for various multi-category initiatives. This will involve collaborating with the Commercial Planning team to ensure clear and understandable communication with Field Sales. Additionally, you will analyze past initiatives to identify areas of improvement, develop digital trade engagement programs, and assess trade segmentation data to allocate resources effectively. A key aspect of this role is implementing trade and consumer activations, which will require strategic and tactical negotiation skills.
Key Responsibilities
- Develop and deploy trade engagement plans for multi-category initiatives.
- Collaborate with the Commercial Planning team to ensure clear communication with Field Sales.
- Analyze past initiatives to identify areas of improvement.
- Develop digital trade engagement programs.
- Assess trade segmentation data to allocate resources effectively.
- Implement trade and consumer activations.
- Perform strategic and tactical negotiation.
Requirements
- College/University degree in Business Administration, Marketing, Sales, Public Relations, or Industrial Engineering.
- Proficient in English.
- 3 years' experience in Trade Marketing, with a focus on perfect store, picture of success, and retail look in consumer goods.
- Microsoft Office skills, including Excel, PowerPoint, and Word.
What We Offer
Seize the freedom to define your future and ours. We'll empower you to take risks, experiment, and explore. Be part of an inclusive, diverse culture where everyone's contribution is respected. Collaborate with some of the world's best people and feel like you belong. Pursue your ambitions and develop your skills with a global business that provides endless opportunities to progress.
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