Digital Marketing Strategist

hace 21 horas

San Francisco, Heredia, Costa Rica Prodigious A tiempo completo

At Prodigous, we are a talent powerhouse that delivers outstanding work for prominent clients. We make sure to hire, boost and develop the best people worldwide. Our team in LATAM is over 1,700 passionate employees who love to push boundaries and drive innovative solutions.

We are seeking an entrepreneurial, motivated and self-starting Digital Marketing Analyst to join our rapidly growing Social Media team. This team creates and executes social media marketing campaigns for several top brands. Working with the team, the analyst will help monitor day-to-day execution of social media campaigns, as well as execute larger brand activations and other special campaigns.

The key tasks include daily community listening, community engagement/conversation, UGC curation as well as community monitoring and issue escalation/response. The analyst will conduct ongoing research using various tools to help identify social media best practices and trends that will inform brand strategies.

The Digital Marketing Analyst will also provide strategic insights culled from social listening, community management and research that will inform the development of future client campaigns and programs. The analyst will support brand loyalty by encouraging generation of user-created content via active community participation and conversation.

The team manages online discussions by listening and responding to users in a timely and authentic manner. Issues are escalated and high-level synopses of current community conversations are provided as needed. The team monitors and tracks discussion topics for management; prepares weekly reports to update staff/clients on predetermined metrics.

The Digital Marketing Analyst will proactively monitor brand and relevant themes/news stories across social media. Suggestions are made for timely content, assets and relevant conversations within brand communities. The analyst works daily with the Social Media Strategist and client teams to ensure proper messaging is being executed online and that the resulting social conversations are relevant to client goals.

The team updates editorial calendars and ensures all assets/materials are timely, up to date and approved. Daily learnings from community listening, supplemental research and online listening are used to provide insights for improving programs, optimizing content and enhancing success of all brand social media marketing efforts.

Key qualifications for this role include:

  • 3-5+ years of professional experience at an interactive agency or public relations/marketing organization
  • Active accounts across key social media sites, including TikTok, Facebook, Instagram, Twitter, Snapchat, Pinterest and LinkedIn
  • Possession of background knowledge and true passion for the social media marketing space

This role offers numerous benefits, including access to a prepaid medical plan, employee engagement activities and events, work-from-home options, PGD Academy training and certification opportunities, and more.

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