Global Marketing Activation and Orchestration Senior Coordinator
hace 2 semanas
As a Senior Marketing Coordinator for Global Campaigns, you will play a vital role in shaping BCG's global marketing and communications delivery around our flagship campaigns. You will support the activation of global campaigns, working closely with the A&O team, marketing leadership, and BCG's think tank Bruce Henderson Institute.
You will assist in positioning strategy, activation, and campaign management, working with global and local teams across the company. Your responsibilities will include:
- Supporting the activation managers to define, execute, and adapt omni-channel positioning campaigns
- Identifying relevant publications for broader activation
- Collaborating with colleagues from communication channels, Practice Areas, and local markets
- Working with the analytics team to measure the value and impact of positioning campaigns
- Developing and delivering marketing assets for individual channels
- Understanding marketing objectives, target audience, and channels
- Having a basic understanding of BCG's business priorities and global agenda
- Shaping BCG content and media assets with a storytelling expert's lens
- Working collaboratively across teams in a matrixed organization
- Working in a fast-paced, dynamic environment
- 1-3 years of work experience or academic background in integrated marketing, campaign management, or communications
- Strong project management skills with data analysis abilities
- Experience in a professional services firm, such as management consulting, is a plus
- Ability to work with different markets, cultures, and travel as required
- Advanced communication skills: oral, written, and active listening
- Fluent written and spoken English skills
The Senior Marketing Coordinator for Global Campaigns will directly report to a Global Marketing Activation and Orchestration Senior Manager. The Activation & Orchestration Team works closely with BCG's Marketing & Comms Leadership Team and global and local team members across the company.
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