Marketing Campaign Coordinator

hace 1 semana


San José, San José, Costa Rica Catalina Marketing A tiempo completo

**Campaign Execution Excellence**

The Campaign Specialist at Catalina Marketing will play a pivotal role in optimizing end-to-end campaign execution, translating diverse business requirements into precise technical specifications for setup, optimization, and delivery. This involves collaborating with Sales, Sales Support, Operations, and Analytics teams to ensure high-quality campaigns for internal clients.

**Key Responsibilities**

  • Translate business requirements into technical specifications, conducting thorough analyses of campaign details, and entering the resulting technical specifications into the Catalina Media Platform for effective program creation.
  • Participate in kick-off calls to align with program objectives, seek clarification, and ensure a comprehensive understanding of client needs.
  • Implement thorough self-check processes to ensure the highest quality of campaign execution, addressing any missing specifications at handoff.
  • Execute campaigns based on business requirements provided by Sales and Customer Delivery and Success teams to achieve anticipated outcomes.
  • Ensure timely and accurate launch of campaigns/programs in the market on the specified start date.
  • Demonstrate flexibility and proactive critical thinking to identify and address potential roadblocks through a comprehensive understanding of the program's intent.
  • Collaborate proactively with internal partners to troubleshoot and address issues specific to campaign execution, ensuring effective communication and resolution.
  • Keep key partners and Leadership informed of any barriers that may prevent or delay Catalina from delivering against client investment and plan.
  • Adhere to execution best practices, ensuring overall quality and compliance standards, and effectively managing against retailer and/or industry-specific requirements.

**Requirements**

  • Bachelor's degree in Marketing, Business, or a related field; or equivalent experience.
  • 2+ years of industry experience in Promotions, Advertising, Marketing, or Campaign Management in multiple channels; digital channel preferred but not required.
  • Familiarity with campaign setup and execution comprised of multiple media channels.
  • Strong technical skills to effectively translate business requirements into precise technical specifications and successfully input them into the Catalina Media Platform.
  • Ability to conduct thorough analyses of campaign details, ensuring accuracy and high quality in execution.
  • Understanding and experience in executing in-store campaigns aligned with client-defined Key Performance Indicators (KPIs) while leveraging multiple platforms and historical insights.
  • Demonstrated customer orientation, responsiveness, and the ability to build partnerships internally.
  • Proven capability to handle difficult situations and ensure a positive experience for clients and internal stakeholders throughout campaign execution.
  • Excellent verbal, interpersonal, and written communication skills to actively participate in kick-off calls, align with program objectives, seek clarification, and ensure a comprehensive understanding of client needs.


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