Commercial Planning Manager, Costa Rica
hace 1 semana
About the Role:
The Commercial Planning Manager will lead the development and implementation of commercial strategies to drive business growth in Costa Rica. This role will work closely with cross-functional teams to ensure alignment and effective execution of plans.
Key Responsibilities:
- Develop and implement commercial strategies to drive business growth in Costa Rica
- Lead the development of the commercial calendar and activation plan, ensuring alignment with strategies and completion within the Cycle Planning and Briefing process
- Collaborate with Customer Marketing, Growth Team, Marketing, and Sales Leadership Team to develop the Market Channel Strategy and Category/Portfolio Strategy
- Act as key interface between CMO, Finance, Marketing, and Innovation Teams, planning and leading BTL A&P and executional trade investment
- Monitor and supervise A&P and executional trade spend for each project/platform, delivering M&E on activities with input from Activation Executive and driving promotional efficiency (value) and forecasting accuracy of promotional volume
Requirements:
- Strong commercial planning and strategy development skills
- Excellent communication and collaboration skills
- Ability to work in a fast-paced environment and prioritize multiple tasks
- Strong analytical and problem-solving skills
- Experience in a commercial planning or strategy role in a similar industry
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