Commercial Planning Manager, Costa Rica

hace 3 semanas


San José, San José, Costa Rica Diageo A tiempo completo

About the Role:

The Commercial Planning Manager will lead the development and implementation of commercial strategies to drive business growth in Costa Rica. This role will work closely with cross-functional teams to ensure alignment and effective execution of plans.

Key Responsibilities:

  • Develop and implement commercial strategies to drive business growth in Costa Rica
  • Lead the development of the commercial calendar and activation plan, ensuring alignment with strategies and completion within the Cycle Planning and Briefing process
  • Collaborate with Customer Marketing, Growth Team, Marketing, and Sales Leadership Team to develop the Market Channel Strategy and Category/Portfolio Strategy
  • Act as key interface between CMO, Finance, Marketing, and Innovation Teams, planning and leading BTL A&P and executional trade investment
  • Monitor and supervise A&P and executional trade spend for each project/platform, delivering M&E on activities with input from Activation Executive and driving promotional efficiency (value) and forecasting accuracy of promotional volume

Requirements:

  • Strong commercial planning and strategy development skills
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks
  • Strong analytical and problem-solving skills
  • Experience in a commercial planning or strategy role in a similar industry


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