Data Analyst
hace 1 semana
OVERVIEW:
Fun and fast-paced fully remote team managing a portfolio of Shopify apps, seeking a talented Data Marketing Analyst experienced in SEO, Google Analytics, and managing marketing data across a portfolio of accounts.
LTV SaaS Growth Fund owns, operates, and grows a family of Shopify apps (SaaS apps on the Shopify App Store).
This Data Marketing Analyst will assist the company with actionable data to improve and grow the business, build out goals in GA and assist the performance marketing manager with reporting on ad campaigns and metrics. This role requires a strong understanding of Google analytics, and MixPanel is a bonus. Data, metrics, and spreadsheets is the core competence of this role who will work to constantly track and report our marketing data and results across a portfolio of Shopify apps.
JOB DESCRIPTION:
- Detailed reporting on performance of multiple marketing initiatives across 10 Shopify apps using a variety of metrics systems
- Analyze opportunities for expansion into other channels or deeper concentration on specific marketing focuses
- Experience with marketing measurement techniques including channel attribution, lifetime value, ROAS and incrementality testing.
- A proven track record for crafting raw data and analysis into well-written and persuasive content
- Advanced proficiency in SQL
- Leverage & improve company metrics dashboards, to both input daily marketing data, and analyze data-driven insights
- Comfort with structuring and coaching others to work through open-ended business questions through analytics
- Assist in a variety of digital marketing tasks and projects as needed
**REQUIREMENTS**:
- 5+ years data analytics experience
- Associates Degree (University-level) in marketing, or relevant experience
- Previous Shopify experience / exposure a plus
**Experience**:
- Data Analytics: 5 years (required)
**Language**:
- English (required)
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