Chief Digital Community Strategist

hace 3 semanas


San José, San José, Costa Rica Zm Financial Systems A tiempo completo

We are Zm Financial Systems, a leading financial services company. As we continue to innovate and grow, we are seeking a talented individual to join our team as Chief Digital Community Strategist.

Job Summary:

The successful candidate will have the opportunity to design, develop, execute, enhance and maintain effective social media marketing & community management practices across our organization.

This role will be the driving force behind our online communities across the entire buyer journey. The ideal candidate will have extensive experience in social media marketing & online community building, ideally time spent with financial services or enterprise software organizations.

Responsibilities:

- Design social community strategies for Moody's Analytics globally and in collaboration with Corporate Communications & Operating Unit Marketing teams
- Manage global social calendar using inputs from Content Marketing, Corporate Communications, and Operating Unit Marketing teams.
- Create social content across various channels including LinkedIn and Twitter in partnership with Content Marketing & Corporate Branding teams
- Own Moody's Analytics enterprise social media management platform, drive feature adoption, maximize value on behalf of the business
- Research and recommend community marketing initiatives for Moody's Analytics globally and in collaboration with Operating Unit Marketing teams
- Work with Central Content Marketing and Operating Unit Marketing teams to drive community value in content creation and content programming
- Develop and implement social listening & monitoring framework & dashboards in collaboration with Content Marketing, Corporate Communications, & Operating Unit Marketing teams
- Develop and implement influencer marketing strategy in collaboration with Content Marketing, Corporate Communications, & Operating Unit Marketing teams
- Develop and implement employee advocacy strategy in collaboration with Content Marketing, Corporate Communications, & Operating Unit Marketing teams
- Track, report, and present performance results specific to community initiatives & campaigns
- Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in online community initiatives & campaigns

Requirements:

  • Designing, testing and executing end-to-end community-building initiatives at enterprise level.
  • Success in building best-in-class B2B social communities with engaged audiences of prospects, customers, employees, and other stakeholders.
  • Success in collaborating on enterprise-level employee advocacy and thought leadership programs.
  • Proven success in driving results-oriented marketing programs and strategies, and the ability to proactively identify opportunities for improvement and optimization.
  • Hands-on experience with Hootsuite Enterprise or other enterprise-level SMMP
  • Project management skills and strong attention to detail.
  • Demonstrated ability to manage logistics, tactical details with excellence.
  • Ability to prioritize and manage multiple projects simultaneously.

Salary: $120,000 - $180,000 per year (estimated)



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