Client Relationship Management and Trade Partners Specialist
hace 1 mes
Quark Expeditions is seeking a skilled CRM Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing CRM strategies that drive customer growth and retention.
Key Responsibilities
• Work closely with the CRM Manager to create and deliver strategies that acquire and convert new trade B2B prospects into customers.
• Develop and execute high-quality marketing campaigns to retain trade partners and increase their lifetime value.
• Collaborate across the Group to develop best-in-class trade programs that drive customer growth and retention.
• Help define a data collection and collation strategy to build customer programs.
• Create segmentation and define further programs to customize communications for lead generation, conversion, and repeats.
• Work with our acquisition experts to deliver a seamless customer journey from initial contact through to retention.
• Deliver high-quality tactical marketing campaigns in line with agreed marketing strategies.
• Manage agency and partner relationships to deliver the best outcomes for Quark Expeditions.
Requirements
• Proven experience in a B2B marketing environment, working with the travel trade.
• In-depth knowledge of CRM strategies and Salesforce Cloud Experience.
• Demonstrable experience in building CRM strategies to deliver customer growth.
• Highly analytical and able to demonstrate where analysis has been used to drive outcomes.
• Ability to manage budgets and optimize spend to deliver the best outcomes.
• Excellent eye for creative execution and ability to understand and design a proposition.
• Experience writing creatives and working collaboratively with the design and copy group.
• Experience with designing and executing A/B tests within CRM communications.
• Highly flexible, positive, and resilient with the ability to be innovative and collaborate.
• Excellent verbal and written communication skills.
• Ability to work as part of a team and thrive in a fast-paced, rapidly evolving environment.
About Us
Quark Expeditions is a leading polar travel company that creates life-changing experiences for our clients. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias, building an inclusive culture, and embracing diversity in all its dimensions.
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