Director Of Sales And Marketing
hace 1 semana
Company Description We are Edify, one of the highest-ranked IT companies in Costa Rica and Central America.
We're a consolidated technology services consulting firm specializing in education technology. We deliver unbelievably creative and rock-solid solutions for a wide range of clients, including major corporations, startups, educational institutions, and non-profit organizations.
We help our clients design, build and run some of the most interesting ventures in the industry while promoting a warm, friendly and cooperative culture. Work and life should definitely be balanced, so we're serious about cultivating a great work environment.
Job Description
The Sales and Marketing Director is responsible for driving business sales growth, increasing market share, and building long-term customer relationships. This senior leadership position combines strategic thinking, team leadership, and hands-on execution.
Roles, responsibilities and key functions:
Develop and implement comprehensive sales and marketing strategies aligned with Edify's vision and objectives.
Oversee and manage the performance, development, and alignment of marketing, sales, and customer relations representatives, fostering a collaborative, results-oriented culture.
Identify market trends, opportunities, and threats within the software consulting industry.
Lead market research to understand customer needs and define target markets.
Collaborate with senior management to shape and implement overall business strategies.
Lead the recruitment, hiring, and provision of appropriate training for the development of staff under their supervision.
Supervise the sales team, set goals, provide mentorship, and ensure achievement of targets.
Develop and execute sales plans, including B2B sales pipelines, key account management, and customer acquisition.
Build and nurture relationships with Edify's ideal customer profile, identifying and closing high-value opportunities.
Negotiate contracts and pricing with clients to ensure profitable outcomes.
Determine pricing strategy in collaboration with other departments.
Monitor and report on sales performance metrics, identifying areas for improvement.
Manage and nurture referral relationships and sales commissions.
Develop a comprehensive marketing strategy, including brand management, market research, refining the value proposition, and implementing effective marketing campaigns.
Build and manage the team, defining roles, responsibilities, and structure.
Collaborate with the technical team to position the company's services and solutions compellingly.
Lead the development of marketing materials, including case studies, whitepapers, and presentations.
Manage relationships with external agencies for website development, content creation, and advertising.
Monitor and report on marketing performance metrics.
Support senior management efforts to position Edify as a thought leader in the custom software development industry within the EdTech space.
Develop and implement dynamic pricing strategies to optimize revenue, adapt to market conditions, and enhance competitive positioning.
Work closely with clients to understand their challenges and align solutions that meet their business needs.
Implement strategies to improve customer engagement.
Drive customer satisfaction through effective account management and customer service.
Implement strategies to improve customer retention and encourage recurring business.
Provide mentorship, training, and guidance to maximize individual and team potential.
Foster a collaborative work environment between sales, marketing, and service teams.
Drive training programs to enhance the sales and marketing skills of the team.
Lead recruitment, hiring, and the provision of appropriate training for the development of sales, marketing, and customer relations staff.
Oversee the sales and marketing budget, ensuring cost-effective strategies.
Track ROI on marketing campaigns and adjust strategies as needed to improve returns.
Manage financial forecasting related to sales revenue and marketing expenses.
Stay up-to-date on trends and innovations in software consulting, incorporating them into sales and marketing strategies.
Use CRM systems, marketing automation tools, and data analytics platforms to improve decision-making and reporting.
Leverage emerging technologies to drive sales and marketing processes in innovative ways.
Qualifications
A minimum of 7 years of experience in sales and marketing within the software, IT, or consulting industries.
Experience managing high-performance sales and marketing teams.
Experience in B2B sales and marketing, particularly in selling complex software solutions or services.
Previous experience in the EdTech sector is a plus.
Other skills:
Strong leadership and people management skills.
Excellent communication, negotiation, and presentation skills.
Analytical mindset with the ability to use data in decision-making.
Knowledge of digital marketing, SEO/SEM, social media, and marketing automation tools.
Proficiency in CRM software (e.g., HubSpot) and project management tools such as Click-Up.
Ability to work collaboratively across departments and build strong relationships with internal and external stakeholders.
Education: Bachelor's degree in Business Administration, Marketing, or related fields. An MBA or equivalent degree is considered desirable.
Language: Technical and conversational English at a C1 level according to the Common European Framework of Reference for Languages (CEFR).
Additional Information
Benefits:
100% work remote from any part in Costa Rica.
Digital Nomad.
Monthly Internet connectivity allowance.
Private health insurance for employees (90/10), 50% for beneficiaries (spouse and children).
International Health Insurance.
Marriage leave.
Bereavement leave.
Sick days.
Ergonomic equipment.
Educational assistance (courses, certifications, books).
Life insurance for employees.
$800 referral bonus.
Personal support through our wellness department.
Dental insurance.
Optical insurance.
Snacks and beverages if you want to work at the office.
Free Parking.
Meal allowance if you want to work at the office.
Flex time
Our Career Development Manager ensures ongoing, tailored support for each employee's growth and career progression.
Edify is proud to be an equal-opportunity employer committed to diversity and inclusion. We encourage all candidates to apply regardless of their sex, gender identity, sexual orientation, race, color, religion, national identity, disability, age, medical condition, pregnancy, marital status, family status or any other characteristic protected by law.
-
Senior Director of Business Growth
hace 1 semana
Alajuela, Alajuela, Costa Rica Edify Software Consulting A tiempo completoAbout the RoleThe Sales and Marketing Director will be responsible for developing and implementing comprehensive sales and marketing strategies aligned with Edify's vision and objectives.Key responsibilities include overseeing the performance, development, and alignment of marketing, sales, and customer relations representatives, fostering a collaborative,...
-
Director of Business Growth
hace 6 días
Alajuela, Alajuela, Costa Rica Infotree Global Solutions A tiempo completoKey ResponsibilitiesThe Director of Operations will have primary day-to-day responsibility for:Directing and overseeing all operational, human resource, and sales and marketing functionsFocusing on revenue growth and expense reductionIdentifying gaps and solving problems proactivelyDeveloping and reorganizing roles to balance workload among team...
-
Strategic Sales and Marketing Expert
hace 1 semana
Alajuela, Alajuela, Costa Rica Edify Software Consulting A tiempo completoSales and Marketing LeadershipWe are looking for a seasoned Sales and Marketing leader to join our team as a Strategic Sales and Marketing Expert.The ideal candidate will have experience managing high-performance sales and marketing teams, with a strong background in B2B sales and marketing, particularly in selling complex software solutions or services.Key...
-
Director Of Wellness
hace 1 semana
Alajuela, Alajuela, Costa Rica The Well A tiempo completo**Role**: Director of Wellness**Location**: Perez Zeledon, Costa Rica**Our Story**:THE WELL is your complete ecosystem for wellness.We bring together Western doctors and Eastern healers to collaborate and create best-in-class healing spaces, innovative products and educational programs that empower you to take greater agency for your health.At THE WELL, your...
-
Sales and Marketing Leadership Position
hace 1 semana
Alajuela, Alajuela, Costa Rica Edify Software Consulting A tiempo completoJob OverviewEdify Software Consulting is a leading IT company in Costa Rica and Central America, specializing in education technology. We deliver innovative solutions for clients across various industries.We are seeking an experienced Senior Director of Business Growth to drive sales growth, increase market share, and build long-term customer relationships.
-
Director of Agribusiness
hace 1 semana
Alajuela, Alajuela, Costa Rica Keelings A tiempo completo**Job Description**We are seeking a Director of Agribusiness to lead our international farm in Costa Rica. As a key member of our team, you will be responsible for managing the business aspects of the company, ensuring accurate and timely financial reporting, and driving productivity and efficiency improvements across the farm.**Key Responsibilities**Oversee...
-
Marketing Point of Sales Leader
hace 1 semana
Alajuela, Alajuela, Costa Rica 3M A tiempo completoJob DescriptionThis role involves providing strategic direction and guidance to the Marketing Point of Sales Team. Key responsibilities include proposing and leading projects to improve process efficiency, decision-making guidance, and collaboration with stakeholders to raise awareness and understanding of processes.Additional Responsibilities:Collaborate...
-
Project Director
hace 4 días
Alajuela, Alajuela, Costa Rica Jll A tiempo completoWe are seeking a highly skilled and experienced Project Director - Marketing Solutions to join our team at JLL. In this role, you will be responsible for overseeing a team of professionals and working closely with the Graphic Design Director to ensure seamless workflows and timely delivery of projects.About the RoleYou will play a vital role in guiding,...
-
Marketing Point of Sales Manager
hace 2 días
Alajuela, Alajuela, Costa Rica 3M A tiempo completoAbout the RoleThis position involves managing the Marketing Point of Sales team, identifying areas for improvement, and implementing strategic plans to achieve goals. The successful candidate will be an effective leader with a strong understanding of business operations and the ability to work collaboratively with stakeholders.Main ResponsibilitiesDevelop...
-
Hotel Director
hace 5 días
Alajuela, Alajuela, Costa Rica Infotree Global Solutions A tiempo completoAs Hotel Director, you will oversee all operational, human resources, and sales marketing activities at Infotree Global Solutions. Your primary responsibility is to plan, implement, manage, and monitor the success of our boutique hotel.Key Responsibilities:- Develop and execute comprehensive strategies to increase revenue and reduce expenses- Lead a team of...
-
Point Of Sales
hace 2 días
Alajuela, Alajuela, Costa Rica 3M A tiempo completo**Job Description**:This position is responsible to make recommendations and executes opportunities to improve Point of Sales and Chargeback processes, systems, workflow etc.Provides support to achieve agreed SLA results.Demonstrates commitment to accuracy, responsiveness, and customer satisfaction.Provides input and assistance to the Team Leader to maintain...
-
Alajuela, Alajuela, Costa Rica Buscojobs Costa Rica A tiempo completoJob Title: Sales and Marketing Supervisor for Japanese Clients in the PhilippinesJob SummaryWe are seeking a highly experienced sales and marketing professional to join our team in the Philippines. As a sales and marketing supervisor, you will be responsible for developing and executing sales strategies to meet business objectives.Key ResponsibilitiesDevelop...
-
Point of Sales Operations Team Lead
hace 2 días
Alajuela, Alajuela, Costa Rica 3M A tiempo completoJob SummaryThis role is responsible for overseeing the Marketing Point of Sales team, making strategic decisions, and supervising direct reports. The ideal candidate will have excellent leadership skills, a strong understanding of business processes, and the ability to work independently to meet targets.Key ResponsibilitiesPropose and lead projects to...
-
Sales and Marketing Ambassador
hace 6 días
Alajuela, Alajuela, Costa Rica Marriott Worldwide A tiempo completoJob Summary">This role offers a unique opportunity to promote awareness of brand image internally and externally, utilizing effective sales techniques that maximize revenue while maintaining existing guest loyalty.The successful candidate will have a proven track record in recognizing opportunities to up-sell the customer and sell enhancements to create a...
-
Point of Sales Operations Specialist
hace 20 minutos
Alajuela, Alajuela, Costa Rica 3M A tiempo completo**Job Description:**">We are seeking a highly motivated Point of Sales Operations Specialist to join our team.The successful candidate will be responsible for improving Point of Sales and Chargeback processes, systems, workflow, and customer satisfaction.In this role, you will work closely with the team to identify areas of improvement and implement changes...
-
Sales and Events Professional
hace 1 semana
Alajuela, Alajuela, Costa Rica Marriott International, Inc A tiempo completoAbout UsFairfield by Marriott is a leading hospitality brand that offers a unique blend of comfort, convenience, and affordability. Our mission is to provide a consistently high-quality experience for our guests, and we're looking for talented individuals like you to help us achieve this goal.As a Sales and Events Professional, you will play a critical role...
-
Sales/Marketing Manager
hace 3 horas
Alajuela, Alajuela, Costa Rica Nomadux A tiempo completo**Position overview**We are located 25 minutes outside of Jaco in the beautiful calm beach of Esterillos, please see our website below:**Responsibilities**- You will be calling back potential guests, answering their questions, and then selling them packages which include accommodation, food, transfers, etc.- All calls would be made through Skype (the company...
-
Experience Director
hace 6 días
Alajuela, Alajuela, Costa Rica Collective Hospitality A tiempo completoJob DescriptionAs a key member of the Collective Hospitality team, the Experience Director is responsible for delivering exceptional guest experiences that drive commercial success and foster a high-energy sales culture.The ideal candidate will possess a passion for hospitality, strong organizational skills, and a natural ability to connect with people from...
-
Media & Marketing Manager
hace 1 semana
Alajuela, Alajuela, Costa Rica Outward Bound Costa Rica A tiempo completoFounded in 1994, Outward Bound Costa Rica offers a range of experiential education programs to highschool students, college students, and adult participants that promise challenging physical activities acrossCosta Rica and Panama with a focus on personal development, leadership, and cultural immersion.The Communications Office is a small, collaborative team...
-
Point Of Sales Operations Team Manager
hace 2 días
Alajuela, Alajuela, Costa Rica 3M A tiempo completo**Job summary**:This position consists of oversight and decision responsibility for members of the Marketing Point of sales Team.It is responsible for selecting, training, supporting, coaching, developing and supervision a team of employees within the department including managing performance of direct reports in area of specialty.Maintains and forms...