Digital Marketing Specialist

hace 4 días

San José, Costa Rica Cornish Hernandez Gonzalez A tiempo completo

CHG is a personal injury law firm with a long record of success recovering millions of dollars for our clients. We strive to provide our clients with information related to personal injury cases throughout South Miami.

As a law firm we are in a rapid growth stage, that is why we are looking for a Digital Marketing Specialist to join us.

**Responsibilities**:

- Collaborate with cross-functional teams to develop data-driven marketing strategies that align with business goals.
- Own and execute multi-channel advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms, mastering audience targeting and creative messaging.
- Deep dive into analytics reports, identify trends, and translate insights into actionable optimizations for maximum campaign ROI.
- Manage and optimize marketing budgets across channels, ensuring efficient spending and hitting financial targets.
- Work with the content creation team, designers and copywriters to develop engaging ad copy and visuals that resonate with target audiences.
- Work with the sales team using CRM to integrate marketing actions.
- Work with the Marketing Manager to create Lead Generation Marketing Strategies for the firm.
- Be in charge of the law firm's social media organic performance.
- Keep track and audit the relevant marketing-related data.
- Engage in and track results of A/B testing for marketing campaigns.

**Qualifications**
- 3+ years of experience in digital marketing, with a strong focus on paid advertising.
- Proven expertise in Google Ads (PPC, Display, and YouTube), Facebook Ads, and at least one other major ad platform.
- Strong knowledge in Google my Business and Google Maps.
- Knowledge in tools like Google Analytics, MS Clarity, Google Tag Manager.
- Strong knowledge about conversion event setup and measurement plus manage Meta Pixels, Google Ads Pixel.
- Strong budget management skills and experience optimizing campaign performance for ROI.
- Excellent written and verbal communication skills in both English and Spanish, with the ability to collaborate effectively with diverse teams.
- A passion for innovation, experimentation, and staying ahead of the curve in the ever-evolving digital marketing landscape.
- Reporting Skills - The ability to accurately track data and create easy-to-understand data sheets and dashboards using Data Visualization software such as Power BI, Looker Studio, Google Anlaytics, etc.

Other Requirements
- Must have good, stable internet connection.
- Must own a computer.
- Must own a camera for Zoom meetings.
- Fluent in English and Spanish both Written and Verbal

**Salary and Benefits**:

- Competitive salary and benefits package, including remote-first work flexibility.
- A dynamic and collaborative work environment where creativity and data-driven thinking are valued.
- The opportunity to work on challenging projects and make a real impact on company growth.
- Continuous learning and development opportunities to stay at the forefront of the digital marketing landscape.
- Remote Position
- Medical Insurance

Pay: ₡613,555.00 - ₡920,332.00 per month

**Language**:

- English (required)

Application Deadline: 30/03/2024
Expected Start Date: 15/04/2024

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