Digital Marketing Specialist

hace 2 semanas

San José, San José, Costa Rica Emerson A tiempo completo

Duties and Responsibilities

  • Work with Americas Marketing Director and team, business units and Industry Leaders on the digital customer experience of various Events, Conferences, and Trade Shows, including customer invitations, registration forms, followup communications, etc.
  • Support marketing campaign development process and timeline by coordinating with Marketing team and other stakeholders as needed.
  • Leverage Digital Marketing/Media skills to publicize North America campaigns, events and other activities.
  • Develop strategies to capture leads and contacts from campaigns to grow and clean contacts database for future campaign utilization.
  • Own and proactively manage content for internal and external campaigns/newsletters with remote crossfunctional teams.
  • Be able to do design work and coordinate designers or copywriters, to develop collateral material to be used by Americas sales and marketing teams.
  • Spark discussion and monitor conversations across social media, address important mentions in realtime through engagement and understanding of ongoing innovations.
  • Create and develop multimedia (audio/video) content for customer stories, internal company announcement videos, external promotional social videos, product marketing videos, recruiting videos, corporate training and other enterprisewide projects, including script creation, storyboarding, budgeting, timelines, and allocation of resources, and selecting optimal forms of media for projects.

Qualifications

  • B.A. or B.S. or similar (Marketing, Journalism, Public Relations or Communications or similar) or equivalent work experience
years of experience in graphical design and video edition (

Adobe Software:
Photoshop, Illustrator, Premiere )

  • 2+ years of experience with Social Media platforms, including, but not limited to Facebook, LinkedIn, Twitter, YouTube, Google+ and Blogs
  • Strong written, oral and presentation skills (Spanish and English)
  • Comfortable collaborating with others inperson or virtually in a face paced environment.
  • Experience with marketing campaigns
  • Experience with Marketing Automation systems (Eloqua and Apsis preferred)
  • Familiarity with professional cameras, production, filming and editing
  • Experience writing, editing, producing, and tracking digital content
  • Demonstrated ability to manage and multiple projects and deadlines simultaneously.

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