Marketing Strategist
hace 1 día
**Job Overview:**
Pacific Barcode Latin America seeks a highly skilled Marketing Coordinator to join our team. This role reports directly to the Vice President of Sales and Marketing and is responsible for analyzing Pay Per Click strategy and performance, conducting keyword and market research, and creating ad and website copy.
**Key Responsibilities:**
- Analyze Pay Per Click strategy and performance
- Conduct keyword and market research for ecommerce site
- Create ad and website copy
- Perform ad hoc data pulls and reporting
- Develop content creation and writing
- Research, coordinate, and execute trade shows
- Maintain sales collateral material and sales pitch decks
- Perform light website design and maintenance
**Qualifications and Skills:**
- Copywriting experience necessary
- Understanding of digital marketing and advertising required
- Experience in a marketing or advertising role
- Strong written and verbal communication skills
- Strong analytical skills
- MS Excel and PowerPoint experience must
- Adobe Illustrator experience required
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