Chief Marketing Strategist for Sustainable Finance

hace 2 días


San Francisco, Heredia, Costa Rica Lseg (London Stock Exchange Group) A tiempo completo

At LSEG, we are seeking a seasoned Chief Marketing Strategist to drive our sustainable finance efforts forward. In this pivotal role, you will develop and execute global campaign tactics that align with our omnichannel approach.

Key Responsibilities:

  • Drive the development of tactic plans for global campaigns and core programs
  • Align broader business-as-usual activity with tactic plans, including digital marketing initiatives
  • Deliver go-to-market marketing plans for LSEG's Sustainable Finance and Investment division
  • Partner with content resources to create engaging creative treatments and messaging
  • Work with internal stakeholders to prioritize new change initiatives and execute them effectively
  • Examine, interpret, and report results to marketing leadership
  • Manage processes to prepare for periodic business performance reviews
  • Ensure data accuracy and deliverables through comprehensive policies and processes

Deliverables:

  • Develop an Omnichannel tactic execution framework for Post Trade business
  • Execute global campaign tactics according to the agreed-upon framework
  • In partnership with Insights & Analytics, measure the effectiveness of omnichannel demand execution
  • Maintain accurate Hive 9 tactics visibility and spend against plan

Required Skills and Qualifications:

  • Marketing experience in planning and execution
  • Experience working with marketing automation tools (Eloqua, Hive 9, and Salesforce) to measure and optimize integrated demand generation campaigns
  • Strong analytical mindset with successful marketing results and experience measuring marketing attribution
  • 3+ years' experience in marketing planning and execution
  • Prior experience from a global financial company is preferred
  • Excellent communication and writing skills, strong presentation skills
  • Highly developed organizational skills required to handle multiple ongoing projects
  • Requires strong business acumen and deep understanding of the financial industry
  • Requires market-specific knowledge of LSEG products and propositions

Benefits:

  • A dynamic organization of 25,000 people across 70 countries
  • A collaborative and creative culture where new ideas are encouraged
  • A commitment to sustainability across our global business
  • A range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days, and wellbeing initiatives

Others:

LSEG is proud to be an equal opportunities employer. We do not discriminate on the basis of anyone's race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, or disability. We can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.



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