Content Marketing Strategist for Sustainable Growth

hace 2 días

San Francisco, Heredia, Costa Rica Lseg (London Stock Exchange Group) A tiempo completo
Role Overview

The Content Marketing Manager role will be responsible for designing and creating multimedia content to support the marketing strategy of the Customer & Third-Party Risk business of LSEG.

Key Responsibilities
  • Partner with Marketing, Sales and Product teams to determine content marketing deliverables.
  • Collaborate closely with design and writing teams to produce high-quality, compelling content suitable for B2B channels and formats including sales enablement collateral, blogs, whitepapers, reports, social media messages, infographics, etc.
  • Create and manage an editorial calendar, delegate tasks, and ensure that deadlines are met.
  • Ensure all content aligns with our verbal and visual brand identity.
  • Edit, proofread, and improve content throughout product process.
  • Make use of analytics as a basis for content decision making, track performance against benchmarks and report return on investment.
  • Generate ideas to increase customer engagement.
  • Manage content marketing budgets and keep an accurate record of expenditure.
Required Skills and Qualifications
  • Experience of B2B content marketing
  • Good relationship management skills to satisfy a wide range of internal and external stakeholders with different priorities
  • Strong ability to learn, listen and collaborate
  • Receptive to feedback and invested in personal development
  • Experience supporting the development of content materials, with a knowledge of the end-to-end process
  • Ability to repurpose and build content using strong copyediting and writing skills
  • Able to brief designers, additional copywriters and third-party agencies on requirements as and when needed
  • Excellent attention to detail and accuracy
  • Strong understanding of data and insight analysis, knowing which metrics to pinpoint and use
  • Strong collaboration skills and ability to negotiate through a diverse and global matrix structure
  • Customer centric approach and focus
  • Excellent project management skills and a proactive approach
  • Confidence to bring fresh ideas and an innovative approach to interpret marketing strategies
  • Ability to handle multiple projects at once
  • Focused on outcomes, not outputs
  • Demonstrate a 'learn it all' approach - building strong understanding of industry themes, market dynamics, customer challenges and LSEG solutions
About Us

LSEG (London Stock Exchange Group) is committed to driving financial stability, empowering economies and enabling customers to create sustainable growth. We believe that creating a diverse and inclusive organisation is fundamental to achieving this goal.

We have a dynamic organisation of 25,000 people across 70 countries, but we value individuality and enable each employee to bring their true self to work. Our open culture encourages new ideas and we are committed to sustainability across our global business.

Together, we aim to achieve sustainable economic growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives. We are proud to be an equal opportunities employer and conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

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