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Digital Marketing Tag Manager
hace 2 meses
Job Summary:
The Tag Management Specialist will play a crucial role in ensuring the accurate and efficient deployment of analytics, marketing, and tracking tags across our digital properties. This position requires a strong understanding of tag management systems, web analytics, and marketing technology platforms to guarantee data accuracy, enhance performance, and support business goals.
Key Responsibilities:
- Collaborate with marketing, analytics, and development teams to define tagging requirements for new initiatives.
- Create and maintain tags using Tag Management Systems (e.g., Google Tag Manager, Tealium).
- Implement, test, and optimize tags across web and mobile properties.
- Audit and validate tags for accuracy and data quality.
- Perform thorough quality assurance, troubleshooting issues related to tag firing, tracking discrepancies, or broken functionality using debugging and analytical tools to guarantee the accuracy and cleanliness of data.
- Ensure accurate tracking of digital marketing efforts, including media campaigns, conversions, and user interactions.
- Document and communicate tag setups, changes, and best practices to stakeholders.
- Maintain consent management dialog to ensure compliance with local data protection laws.
Requirements:
- Bachelor degree in Marketing, Communications, or Computer Science fields.
- Skills/technical degree in marketing/digital is a plus.
- Online marketing, web analytics, developer experience.
- One to five (1-5) years of experience in an analytics role.
- Hands-on experience with tag management systems like Tealium or Google Tag Manager.
- Proficiency in JavaScript, HTML, and CSS for troubleshooting and implementing tags.
- Experience working with web analytics platforms (Google Analytics, Adobe Analytics).
- Familiarity with digital marketing concepts including UTM parameters, cookies, pixels, and conversion tracking.
- Knowledge of Consent Management Platforms (CMP) and privacy laws (GDPR, CCPA).
- Experience with A/B testing and personalization platforms (e.g., Optimizely).
- Strong project management and prioritization skills.
- Ability to drive consistently high-quality work under tight timeframes.
- Ability to effectively communicate results in a concise manner.
- Fluency in English (90%).
