Digital Trade Marketing Specialist
hace 3 semanas
**Digital Transformation in Trade Marketing**
We are seeking a skilled Digital Trade Marketing Executive to join our team in Costa Rica. This role is part of Marketing - Route to Market and is responsible for the deployment and expansion of a B2B Digital Platform with national reach.
**Key Responsibilities**
- Coordinate with local teams and the Area Office Digital Team to execute cycle activities
- Cascade cycle plan and activities to TM&D team members every month
- Train and follow up with Sales Representatives and Customers
- Work closely with the agency and Area Office Digital Team to provide feedback from customers and internal stakeholders
- Report performance and qualitative feedback, acting upon data provided by the Area Office
- Propose plans to improve acquisition, conversion, and retention
**Requirements**
- Bachelor's Degree in Marketing or related field
- Fluent in English, written and spoken
- 3-4 years of experience in marketing and TM&D, with a focus on digital
- Experience executing marketing strategies and coordinating teams
- Understanding of digital marketing strategy (B2B)
- Project management and partner leadership skills
- Good foundation in Trade Marketing and prior experience in FMCG
**About BAT**
At British American Tobacco, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. We are a global Top Employer with 53,000 BAT people across more than 180 markets.
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