Digital Trade Marketing Specialist

hace 3 semanas


San Francisco, Heredia, Costa Rica British American Tobacco A tiempo completo

**Digital Transformation in Trade Marketing**

We are seeking a skilled Digital Trade Marketing Executive to join our team in Costa Rica. This role is part of Marketing - Route to Market and is responsible for the deployment and expansion of a B2B Digital Platform with national reach.

**Key Responsibilities**

  • Coordinate with local teams and the Area Office Digital Team to execute cycle activities
  • Cascade cycle plan and activities to TM&D team members every month
  • Train and follow up with Sales Representatives and Customers
  • Work closely with the agency and Area Office Digital Team to provide feedback from customers and internal stakeholders
  • Report performance and qualitative feedback, acting upon data provided by the Area Office
  • Propose plans to improve acquisition, conversion, and retention

**Requirements**

  • Bachelor's Degree in Marketing or related field
  • Fluent in English, written and spoken
  • 3-4 years of experience in marketing and TM&D, with a focus on digital
  • Experience executing marketing strategies and coordinating teams
  • Understanding of digital marketing strategy (B2B)
  • Project management and partner leadership skills
  • Good foundation in Trade Marketing and prior experience in FMCG

**About BAT**

At British American Tobacco, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. We are a global Top Employer with 53,000 BAT people across more than 180 markets.



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