Digital Marketing Operations Engineer
hace 3 días
We are seeking a skilled Digital Marketing Operations Engineer to join our team at ServiceNow. In this role, you will be responsible for conceptualizing and implementing full funnel tracking solutions for digital marketing activities with the DXP Data team.
As a Digital Marketing Operations Engineer, you will work with the DXP Data team and external vendors to implement tracking technologies, ensuring that our campaigns are properly tracked to meet our KPIs and drive pipeline growth. You will also drive projects with our analytics, marketing operations, and internal engineering teams to ensure a single source of truth for our reporting and business intelligence needs.
Key Responsibilities:
- Conceptualize and implement full funnel tracking solutions for digital marketing activities
- Work with DXP Data team and external vendors to implement tracking technologies
- Drive projects with analytics, marketing operations, and internal engineering teams
- Ensure a single source of truth for reporting and business intelligence needs
Requirements
- 5+ years of experience in technical digital marketing
- In-depth knowledge of digital platforms used for adserving, inventory buying, analytics, targeting, attribution tracking, and adtech solutions
- Deep understanding of core front-end technologies: HTML, JavaScript, CSS, server-side scripting principles, system architecture, and data pipelines
- Hands-on experience working with Google Ad Suite (GCM, DV360, SA360, GA360) and integrating third-party vendors like LiveRamp, Eloqua, Marketo, Tableau, etc.
- Expertise in conversion tracking models and floodlight tag implementation
- Experience in SQL, writing sophisticated queries, and stored procedures (Oracle, Amazon RDS MySQL, Snowflake, Hive, etc.)
- Proficient in Python scripting and hands-on experience using relevant Python libraries for retrieving and transforming data such as Pandas, Requests, JSON, etc.
- Excellent attention to detail and exceedingly organized
- High capacity for problem-solving and passion for learning new technologies
Salary Range: $120,000 - $180,000 per year, depending on experience.
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