Junior Brand Marketing Manager
hace 2 meses
Job Overview
As an integral member of the team, you will play a pivotal role in driving innovation, activation, and promotional strategies aligned with the Brand Marketing Plan and budget.
Key Responsibilities
· Collaborate in the execution of Integrated Marketing Communications (IMC) Campaigns and New Product Launches, working closely with cross-functional teams within the local market and business unit.
· Share ownership of the Category Profit and Loss (P&L) within the Western Taste Elevation Marketing team.
Business Performance Management
- Monitor and manage the P&L (both top line and bottom line) alongside Gross Profit Margin (GPM) to ensure achievement of critical business KPIs, including revenue, profit, market share, and brand health.
Oversee Brand Operations, including budget management (total Advertising & Promotion) and sales tracking for priority markets.
Participate in monthly commercial reviews to maintain oversight of brand performance.
Innovation Strategy Development
- Contribute to the formulation of innovative strategies aimed at enhancing the Heinz Masterbrand within the region.
Innovation Execution
- Lead New Product Development (NPD) initiatives from concept through to market launch, coordinating with various teams to ensure timely project delivery.
Track market performance and manage P&L effectively.
Collaborate closely with the Commercial Sales team to support localized NPD Launch Plans.
Brand Strategy Formulation
Co-develop the regional brand strategy for the Heinz Western Taste Elevation portfolio, crafting annual marketing plans that reflect the 6Ps of marketing (proposition, product, pack, price, promotion, and place) based on key consumer insights to enhance brand equity and communication.
Brand Oversight
Manage paid media advertising campaigns across digital and social platforms.
Work in conjunction with sales teams to fulfill any below-the-line (BTL) marketing requirements, including but not limited to point-of-sale materials, sampling initiatives, and communication strategies.
Co-develop and implement brand plans and budgets, particularly focusing on adapting priority initiatives for local markets based on consumer insights.
Assist in creating local brand marketing execution plans.
Ensure the maintenance of content hygiene for KHC Meta assets, including social media management.
Qualifications:
Bachelor's degree in Marketing, Business Administration, Economics, or a related field. A minimum of 4-5 years of relevant marketing experience, preferably within the FMCG sector. Strong analytical capabilities with a focus on data interpretation and data-driven decision-making. Excellent communication and interpersonal skills for effective collaboration with cross-functional teams. Proven project and budget management expertise. Experience in leading and delivering multiple innovation and renovation projects. Creative thinker with the ability to devise innovative marketing strategies. Familiarity with working alongside creative agencies for content creation and briefing. Experience in media analysis and collaboration with media agencies for comprehensive media planning. Adaptable and comfortable in a dynamic, fast-paced environment. Ability to work independently as well as part of a team, demonstrating high learning agility and resourcefulness. Seniority Level Associate Industry Food and Beverage Services, Food and Beverage Retail, Food and Beverage Manufacturing Employment Type Full-time Job Functions Marketing, Product Management, General Business Skills Performance Management, Media Management, Communication, Budget Management, Product Launch, Interpersonal Skills, Product Development, Market Analysis-
Marketing Manager
hace 2 días
San José, San José, Costa Rica People Working Corp A tiempo completoAbout the RoleWe are seeking a highly skilled Marketing Manager to join our team. The successful candidate will be responsible for leading brand development initiatives and driving business growth through effective marketing strategies.Develop and execute marketing plans to achieve business objectivesCollaborate with cross-functional teams to ensure brand...
-
Marketing Specialist
hace 2 días
San José, San José, Costa Rica Auto Mercado A tiempo completoKey Responsibilities:Develop and implement brand management strategies to enhance brand awareness and reputation.Collaborate with cross-functional teams to ensure brand consistency across all marketing channels.Analyze market trends and consumer behavior to inform marketing decisions.Requirements:Proven experience in brand management and marketing.Strong...
-
Trade Marketing Junior Manager for Modern Trade
hace 2 días
San José, San José, Costa Rica Mondelez International A tiempo completoJob DescriptionAbout the RoleWe are seeking a skilled Trade Marketing Junior Manager to join our team in Costa Rica. As a Trade Marketing Junior Manager, you will play a key role in developing and executing trade marketing strategies to drive sales growth and profitability for our Modern Trade channel.Key ResponsibilitiesLead the development of trade...
-
Senior Brand Programs Manager
hace 1 semana
San José, San José, Costa Rica Splunk A tiempo completoSplunk is a leading enterprise software company that aims to build a safer and more resilient digital world. We are seeking a Senior Brand Programs Manager to help lead the next phase of our brand journey.This is a newly created role that offers the opportunity to shape the strategy to build programs to increase awareness and reputation for Splunk. As a...
-
Digital Marketing Manager
hace 2 meses
San José, San José, Costa Rica Selina A tiempo completoAbout SelinaSelina is a leading hospitality company that offers a unique blend of coworking and community spaces for digital nomads, guests, and locals.Job SummaryWe are seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive...
-
Gerente Comercial Junior
hace 2 días
San José, San José, Costa Rica Gomezlee Marketing A tiempo completo**Descripción del puesto**:Buscamos un Gerente Comercial Junior para implementar actividades de marketing en Retail en su área geográfica.**Funciones y responsabilidades**:• Negociar con puntos calientes en el comercio minorista.• Colocar y mantener material POP.• Apoyar a la fuerza de ventas minorista en el conocimiento del producto.• Establecer...
-
Product Manager Assistant
hace 23 horas
San José, San José, Costa Rica The Kraft Heinz Company A tiempo completoJob SummaryWe are seeking an Assistant Product Manager to join our team in Heinz Philippines. The successful candidate will be responsible for co-leading the development of regional brand strategy for Heinz Western TE portfolio and its annual marketing plan.Key ResponsibilitiesCo-lead in innovation, activation, advertising, and promotion for the deployment...
-
Cultural Brand Strategist
hace 4 días
San José, San José, Costa Rica Now Digital Talent A tiempo completo**Key Responsibilities**We are seeking a talented Cultural Brand Strategist to join our team at Now Digital Talent.The ideal candidate will have a strong background in casino marketing and experience in developing brand and marketing strategies.Key responsibilities include analyzing brand positioning, shaping and communicating our vision and mission, and...
-
Strategic Brand Manager
hace 1 semana
San José, San José, Costa Rica Now Digital Talent A tiempo completo**Key Responsibilities**As a key member of our team at Now Digital Talent, the successful candidate will be responsible for analyzing brand positioning and consumer insights to develop custom marketing and advertising strategies. This will involve shaping and communicating our vision and mission, as well as translating brand elements into actionable plans...
-
Trade Marketing Representative
hace 1 mes
San José, San José, Costa Rica British American Tobacco A tiempo completoTrade Marketing RoleAt British American Tobacco, we are committed to creating a better future. This is what drives our people and our passion for innovation. We are looking for a Trade Marketing Representative to join our team in Costa Rica.Key ResponsibilitiesDevelop and implement a trade marketing plan for your territory, aligned with the company's...
-
Amazon Brand Manager
hace 1 semana
San José, San José, Costa Rica Adaptive Teams A tiempo completoDrive Amazon Brand Growth with Adaptive TeamsWe're seeking a proactive, strategic Brand Manager to lead client relationships and support cross-functional teams in driving business outcomes for Amazon brands.Key Responsibilities:Lead day-to-day account management for key Amazon accounts, acting as the primary client liaison.Collaborate with PPC, supply chain,...
-
Strategic Marketing Manager for Shopper Engagement
hace 1 semana
San José, San José, Costa Rica Mondelez International A tiempo completoJob Summary:We are seeking a skilled Strategic Marketing Manager for Shopper Engagement to join our team at Mondelez International. In this role, you will be responsible for developing and executing promotional campaigns and initiatives across our customer base.Key Responsibilities:Engage with brand and category teams to understand channel requirements and...
-
Marketing Coordinator
hace 2 meses
San José, San José, Costa Rica The Kraft Heinz Company A tiempo completoPosition Overview As a key member of the team, you will play a vital role in driving innovation, activation, and promotion strategies aligned with the Brand Marketing Plan and budget. Key Responsibilities · Collaborate in the execution of Integrated Marketing Communications (IMC) Campaigns and New Product Launches, working closely with...
-
Digital Marketing Strategist
hace 1 mes
San José, San José, Costa Rica Selina A tiempo completoAbout SelinaSelina is a company that inspires authentic and meaningful connections by celebrating the nomadic lifestyle. We aim to experience our planet's most beautiful places, build community, engage with locals and fellow travelers, and work and enjoy new adventures.About the RoleWe are seeking a Digital Marketing Manager to create and offer world-class...
-
Creative Digital Marketing Specialist
hace 5 días
San José, San José, Costa Rica Ex2 Outcoding A tiempo completo**Drive Global Marketing Efforts**We seek a creative and skilled Junior Social Media Manager to join our dynamic marketing team at Ex2 Outcoding, a premier solution provider of outsourcing services. In this role, you will play a significant part in driving our marketing efforts and boosting our online presence across the globe.**Key...
-
Digital Marketing Specialist
hace 4 semanas
San José, San José, Costa Rica Selina A tiempo completoAbout SelinaSelina is a dynamic and innovative company that inspires authentic and meaningful connections. Our mission is to celebrate the nomadic lifestyle, experience our planet's most beautiful places, build community, engage with locals and fellow travelers, and work and enjoy new adventures.About the RoleWe are seeking a highly skilled Digital Marketing...
-
Senior Marketing Operations Manager
hace 5 días
San José, San José, Costa Rica Intelliswift Software, Inc. A tiempo completoJob Title: Senior Marketing Operations ManagerJob Description:We are seeking an experienced Senior Marketing Operations Manager to join our team at Intelliswift Software, Inc. as a Marketing Program Manager.Key Responsibilities:• Lead the development and implementation of comprehensive operational plans to manage complete project lifecycles for complex...
-
Product Innovation Manager
hace 1 semana
San José, San José, Costa Rica The Kraft Heinz Company A tiempo completoJob SummaryWe are seeking a highly skilled Product Innovation Manager to join our team at The Kraft Heinz Company. As a key member of our Western Taste Elevation Marketing team, you will be responsible for leading innovation and activation efforts to drive business growth and brand equity.Key ResponsibilitiesCo-lead in innovation, activation, advertising,...
-
Brand Protection Specialist
hace 23 horas
San José, San José, Costa Rica Amazon Support Services Costa Rica SRL - B20 A tiempo completoAbout the RoleWe are looking for an experienced risk manager to join our team at Amazon Support Services Costa Rica SRL - B20. As a risk manager, you will be responsible for investigating complex cases of suspected infringement of intellectual property and other abuse.Key Responsibilities Perform holistic investigations of brand's abuse reports, deep...
-
Snacks Operations Manager
hace 3 semanas
San José, San José, Costa Rica Kellanova A tiempo completoUnlock Your Potential as a Snacks Operations ManagerAre you passionate about driving business growth and enhancing brand visibility? We're seeking a skilled Snacks Operations Manager to join our Commercial Team at Kellanova. As a key member of our team, you'll be responsible for developing and executing customer-centric marketing strategies to drive sales...