Junior Brand Marketing Manager

hace 2 meses


San José, San José, Costa Rica The Kraft Heinz Company A tiempo completo

Job Overview

As an integral member of the team, you will play a pivotal role in driving innovation, activation, and promotional strategies aligned with the Brand Marketing Plan and budget.

Key Responsibilities

· Collaborate in the execution of Integrated Marketing Communications (IMC) Campaigns and New Product Launches, working closely with cross-functional teams within the local market and business unit.

· Share ownership of the Category Profit and Loss (P&L) within the Western Taste Elevation Marketing team.

Business Performance Management

- Monitor and manage the P&L (both top line and bottom line) alongside Gross Profit Margin (GPM) to ensure achievement of critical business KPIs, including revenue, profit, market share, and brand health.

Oversee Brand Operations, including budget management (total Advertising & Promotion) and sales tracking for priority markets.

Participate in monthly commercial reviews to maintain oversight of brand performance.

Innovation Strategy Development

- Contribute to the formulation of innovative strategies aimed at enhancing the Heinz Masterbrand within the region.

Innovation Execution

- Lead New Product Development (NPD) initiatives from concept through to market launch, coordinating with various teams to ensure timely project delivery.

Track market performance and manage P&L effectively.

Collaborate closely with the Commercial Sales team to support localized NPD Launch Plans.

Brand Strategy Formulation

Co-develop the regional brand strategy for the Heinz Western Taste Elevation portfolio, crafting annual marketing plans that reflect the 6Ps of marketing (proposition, product, pack, price, promotion, and place) based on key consumer insights to enhance brand equity and communication.

Brand Oversight

Manage paid media advertising campaigns across digital and social platforms.

Work in conjunction with sales teams to fulfill any below-the-line (BTL) marketing requirements, including but not limited to point-of-sale materials, sampling initiatives, and communication strategies.

Co-develop and implement brand plans and budgets, particularly focusing on adapting priority initiatives for local markets based on consumer insights.

Assist in creating local brand marketing execution plans.

Ensure the maintenance of content hygiene for KHC Meta assets, including social media management.

Qualifications:

Bachelor's degree in Marketing, Business Administration, Economics, or a related field. A minimum of 4-5 years of relevant marketing experience, preferably within the FMCG sector. Strong analytical capabilities with a focus on data interpretation and data-driven decision-making. Excellent communication and interpersonal skills for effective collaboration with cross-functional teams. Proven project and budget management expertise. Experience in leading and delivering multiple innovation and renovation projects. Creative thinker with the ability to devise innovative marketing strategies. Familiarity with working alongside creative agencies for content creation and briefing. Experience in media analysis and collaboration with media agencies for comprehensive media planning. Adaptable and comfortable in a dynamic, fast-paced environment. Ability to work independently as well as part of a team, demonstrating high learning agility and resourcefulness. Seniority Level Associate Industry Food and Beverage Services, Food and Beverage Retail, Food and Beverage Manufacturing Employment Type Full-time Job Functions Marketing, Product Management, General Business Skills Performance Management, Media Management, Communication, Budget Management, Product Launch, Interpersonal Skills, Product Development, Market Analysis
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