Strategic Brand Ambassador Director

hace 7 días


San Francisco, Heredia, Costa Rica British American Tobacco A tiempo completo

At British American Tobacco, we are committed to our purpose of creating a better tomorrow. This drives our people and is what makes us stronger.

We are seeking a highly skilled Strategic Brand Ambassador Director to join our team in Heredia, Costa Rica.

The successful candidate will be responsible for delivering the communications strategy at site level, ensuring effective and efficient landing of strategic key messages and global campaigns. They will also provide communication support to the Site Leadership Team, local Talent & Culture, and various partners.

Key Responsibilities:

  • Create and implement an internal communication plan in alignment with Global Brand Advocacy team, GBS Expansion Hubs priorities, and strategy.
  • Provide communication support to Costa Rica's Hub for key initiatives, projects, and senior partners visits.
  • Create content for all communication channels in Costa Rica's Hub, including editorial content, social content, blogs, brochures, internal announcements, leaflets, infographics, animations, and videos.
  • Coordinate messages across multiple channels, ensuring that internal communications in Costa Rica's Hub are done in a scheduled, targeted, and well-organized manner.
  • Organize internal events for Costa Rica's Hub, including town halls and local celebrations.
  • Provide comms support for the local Talent & Culture team, ensuring effective communications of various projects and initiatives developed under the Internal programs umbrella.
  • Identify relevant target groups (external partners) and communication channels to improve the impact of communication.
  • Actively search for ways to optimize the impact of internal campaigns; adopt and implement best practices inspired by industry trends, competitor data, and other sources.
  • Coordinate with GBS Leadership team in the development of creative campaigns to enhance employee engagement on BAT Ethos.
  • Implement the local comms budget and activities and maintain relationships with external vendors.

Requirements:

  • A bachelor's degree in communications, marketing, or related fields.
  • 5-6 years of experience working in multinational corporations, exposure to multicultural teams and matrix structure.
  • Excellent verbal and written communication skills in English (B2+ / C1).
  • High proficiency and detailed knowledge of Microsoft Office.
  • Creativity to power up the development and implementation of internal campaigns stimulating employee engagement.
  • Understanding of data & insights that can help to build content creation.
  • Self-motivated individual, using high professional standards and able to bring forth a strong orientation to the quality level of services for internal clients.

Salary Range: $80,000 - $120,000 per annum, depending on qualifications and experience. Benefits include a competitive salary, excellent benefits, and market-leading bonus.

Location: Heredia, Costa Rica

Company Overview: At British American Tobacco, we are a leading tobacco company with brands sold in over 200 markets, made in 44 factories in 42 countries. We are a diversity leader, certified by the Global Equality Standard, and have been included in the Dow Jones Sustainability Indices for 20 consecutive years.



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