Brand Strategy Lead for Vaccines and Immunizations
hace 12 horas
As a Brand Strategy Lead for Vaccines and Immunizations, you will play a critical role in shaping the brand strategy and implementation of marketing programs for Vaccines in the Central Asian market.
This is a challenging opportunity to drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country.
Key Responsibilities:- Define and execute country brand strategies tailored to local market needs and define local priorities
- Collaborate with global marketing teams to execute global projects locally
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
- Forecast brand performance and track progress towards target
- Allocate and execute in-country brand budgets
- Cross-functional brand leadership across field force, account management, medical, legal, regulatory, etc.
Successful candidates will have strong relationships with all relevant external stakeholders and internal stakeholders in country (e.g. sales, digital, marketing, medical, access, finance, compliance, legal) and above country (e.g. RTAL, BIL, Global Customer and digital marketers).
Requirements:- Action-oriented individual with ability to drive plan implementation
- Comprehensive business acumen and marketing experience
- Thorough understanding of revenue drivers for the portfolio
- Cross-functional leadership and collaboration at local, regional, and global levels
- Strong communication and influencing skills
- Ability to adapt to new modes of operating and lead change
- Innovation leadership and willingness to take thoughtful risks
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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