Internal Medicine Brand Strategist

hace 7 días


San José, San José, Costa Rica Pfizer A tiempo completo
Job Overview

This role is responsible for driving the brand strategy and implementation of marketing programs for key Pfizer Internal Medicine brands in CAC. The successful candidate will define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, and ensure the realization of revenue and profitability targets in country.

Key Responsibilities
  • Execution of portfolio strategy in country - lead implementation of key Global brand programs and development of local activity as needed.
  • Leadership of cross-functional team, this will involve leadership of others that need to collaborate in the various activities to achieve success and will involve coordinating and directing their activities.
  • Accountability for reaching local brand revenue target and developing regular forecast updates to aid financial planning.
  • Collaborate with customer-facing leadership team to ensure implementation of agreed brand strategy.
Requirements
  • Action-oriented to drive plan implementation.
  • Comprehensive business acumen & marketing experience.
  • Thorough understanding of revenue drivers for the portfolio.
  • Cross-functional leadership and collaboration at local, regional, and global level.
  • Strong communication and influencing skills.


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