Country Brand Lead
hace 6 días
ONCOLOGY COUNTRY BRAND LEAD
- JOB DESCRIPTION_
ROLE PURPOSE:
Own brand strategy & implementation of marketing programs for key Pfizer portfolio brands in CAC.
Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country.
SPAN OF CONTROL:
- Has strong relationships with all relevant internal stakeholders in country (e.g., sales, digital, marketing, medical, access, finance, compliance, legal) and above country (e.g., RTAL, BIL, Global Customer and digital marketers).
- Reports to Category Lead.
KEY ACCOUNTABILITIES:
- Execution of portfolio strategy in country - lead implementation of key Global brand programs and development of local activity as needed.
- Leadership of cross functional team, this will involve leadership of others that need to collaborate in the various activities to achieve success and will involve coordinating and directing their activities.
- Accountability for reaching local brand revenue target and developing regular forecast updates to aid financial planning.
- Accountable for the planning, spending & controlling of budgets agreed for own areas of responsibility.
- Collaborate with customer facing leadership team to ensure implementation of agreed brand strategy.
- Support product training.
- Thorough understanding of the local customer market to ensure that customer insights and market issues are well understood and inform the overall brand plan.
- Accountable for the planning, spending & controlling of budgets agreed for own areas of responsibility & developing regular forecast updates to aid financial planning.
- Oversee sales and forecasting, provide country input into overall European forecasts.
- Portfolio P&L management.
- Tailor brand and execute brand strategies to local market needs and define local priorities for key portfolio brands.
- Select best-fitting modules from regional/global content; translate and trans-create brand materials, as needed.
- Collaborate with global marketing to execute global project locally.
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project).
- Forecast brand performance and track progress towards target.
- Allocate and execute in country brand budget.
- Cross-functional brand leadership - across field force, account management, medical, legal, regulatory, etc.
- Train field force on product positioning and prioritization.
- Partner with medical to educate KOLs on emerging medical research and differentiated product attributes.
REQUIRED SKILL SET
- Action oriented to drive plan implementation.
- Comprehensive business acumen & marketing experience.
- Thorough understanding of revenue drivers for the portfolio.
- Cross-functional leadership and collaboration at local, regional, and global level.
- Strong communication and influencing skills.
- Leads change: ability to adapt to new modes of operating.
- Innovation leadership.
- Willingness to take appropriate calculated risks.
- Seizes accountability and holds people accountable.
- Grows-others, builds effective teams.
- Self-awareness.
- Commits to "One Pfizer"
- Strategic and Operational Business/Marketing Planning.
- Data analysis, interpretation, and communications.
- Performance and Program Metrics.
- Exceptional interpersonal skills, collaboration & negotiation.
EDUCATION
- 5 -10 years of pharmaceutical experience includes sales and marketing.
- Master's degree or MBA required.
- Fluent English in speaking and writing.
- Learning agility.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
LI-PFE
-
Country Brand Manager
hace 3 días
San José, San José, Costa Rica Pfizer A tiempo completoROLE PURPOSE:Own brand strategy & implementation of marketing programs for key Pfizer Internal Medicine brands in CAC.Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country.SPAN OF CONTROL:-...
-
Country Brand Manager
hace 7 días
San José, San José, Costa Rica Pfizer A tiempo completoPfizer Internal Medicine RoleWe have an exciting opportunity for a talented professional to join our Pfizer Internal Medicine team as a Country Brand Manager. In this role, you will be responsible for driving the brand strategy and implementation of marketing programs for key Pfizer Internal Medicine brands in CAC. You will define and drive country brand...
-
Country Marketing Lead
hace 3 días
San José, San José, Costa Rica Pfizer A tiempo completoKey ResponsibilitiesExecution of portfolio strategy in country - lead implementation of key Global brand programs and development of local activity as needed.Leadership of cross-functional team, this will involve leadership of others that need to collaborate in the various activities to achieve success and will involve coordinating and directing their...
-
Global Brand Strategist
hace 3 días
San José, San José, Costa Rica Pfizer A tiempo completoRole OverviewPfizer is seeking a talented Country Brand Manager to lead our internal medicine business in the CAC region.This role involves driving brand strategy and implementation of marketing programs for key Pfizer Internal Medicine brands. The ideal candidate will have strong relationships with internal stakeholders, cross-functional leadership skills,...
-
Internal Medicine Brand Strategist
hace 7 días
San José, San José, Costa Rica Pfizer A tiempo completoJob OverviewThis role is responsible for driving the brand strategy and implementation of marketing programs for key Pfizer Internal Medicine brands in CAC. The successful candidate will define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, and ensure the...
-
Internal Medicine Brand Leader
hace 1 semana
San José, San José, Costa Rica Pfizer A tiempo completoAbout This Role:This position plays a critical role in the development and execution of Pfizer's Internal Medicine brand strategy in CAC. The ideal candidate will have a strong background in pharmaceutical marketing and a proven track record of driving business growth through effective brand management.Key ResponsibilitiesDevelop and implement...
-
Country Lead Cr
hace 3 días
San José, San José, Costa Rica Kimberly-Clark A tiempo completo**Company Overview**Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries.We are headquartered in Dallas, Texas U.S.A. with approximately 46,000 employees worldwide and operations in 34 countries.Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we...
-
Pfizer Medical Marketing Lead
hace 7 días
San José, San José, Costa Rica Pfizer A tiempo completoJob DescriptionWe are seeking an experienced professional to lead the brand strategy and implementation of marketing programs for key Pfizer Internal Medicine brands in CAC. As a Country Brand Manager, you will be responsible for defining and driving country brand strategies, driving product growth and lifecycle management, forecasting revenue and operating...
-
Global Brand Strategy Manager
hace 3 días
San José, San José, Costa Rica Splunk A tiempo completoSplunk is a leader in building a safer and more resilient digital world. Our unified security and observability platform helps the world's leading enterprises keep their digital systems secure and reliable.Role OverviewWe are looking for a Senior Brand Programs Manager to help lead the next phase of our brand journey. This newly created role offers you the...
-
Director of Brand Innovation
hace 7 días
San José, San José, Costa Rica Nowdigitaltalent A tiempo completoNowdigitaltalent is looking for a highly skilled Director of Brand Innovation to join our team. As a key member of our creative department, you will be responsible for driving brand innovation and ensuring that all creative materials meet our high standards.In this role, you will work closely with our Creative Director to develop and implement innovative...
-
Brand Development Manager
hace 5 días
San José, San José, Costa Rica Bairesdev A tiempo completoWho We areBairesDev is proud to be the fastest-growing company in America.With people in five continents and world-class clients, we are only as strong as the multicultural teams at the heart of our business.To consistently deliver the highest quality solutions to our clients, we only hire the Top 1% of the best talents and nurture their professional growth...
-
Brand Designer
hace 39 minutos
San José, San José, Costa Rica Gensler A tiempo completoYour RoleGensler's Brand Design team is all about making people feel happy, surprised, smart, confident, important, beautiful.We're fun, talented, passionate, and good at helping our clients enhance their brand and business performance.As a design firm, Gensler is committed to being client-first, diverse, exploratory, and sustainably minded.What You Will Do-...
-
North Cone Brand
hace 40 minutos
San José, San José, Costa Rica Organon A tiempo completo**Resumen de perfil**:Su función principal es el de ejecutar las estrategias definidas por el Brand Manager para los mercados de su cono.Se centra en compartir Insights de las necesidades de los países que conforman el cono, así como asegurar la correcta implementación de las tácticas y acciones en el campo.Identifica oportunidades tanto del mercado en...
-
Country Finance Assistant Lead
hace 3 días
San José, San José, Costa Rica Selina A tiempo completoOverviewSelina is a company that celebrates the nomadic lifestyle. We aim to inspire authentic and meaningful connections through experiences and adventures.Accounting RoleThe Country Finance Assistant plays a crucial role in supporting the Country Team's objectives. This position requires strong accounting and compliance skills to ensure accurate and timely...
-
Director of Brand Vision
hace 3 días
San José, San José, Costa Rica Smartsheet A tiempo completoSmartsheet is a cloud-based platform empowering organizations to plan, capture, track, automate, and report on work at scale.About the RoleThe Director of Brand Vision will ensure the execution of Smartsheet's brand vision across various touch points, creating a cohesive brand identity within cultural and contextually appropriate ways. This individual will...
-
Cbl Medicina Interna
hace 3 semanas
San José, San José, Costa Rica Pfizer A tiempo completoJOB DESCRIPTION - CBL INTERNAL MEDICINEROLE PURPOSE:Own brand strategy & implementation of marketing programs for key Pfizer Internal Medicine brands in CAC.Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability...
-
Coordinador De Mercadeo
hace 5 días
San José, San José, Costa Rica Pfizer A tiempo completoROLE PURPOSE:Support brand strategy & implementation of marketing programs for key Pfizer Internal Medicine brands in CAC.Help define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country.SPAN OF...
-
Sr. Brand Programs Manager
hace 3 días
San José, San José, Costa Rica Splunk A tiempo completoSplunk is here to build a safer and more resilient digital world.The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable.While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best place...
-
Medical Marketing Director
hace 1 semana
San José, San José, Costa Rica Pfizer A tiempo completoJob Description:Purpose and ScopeThis role is responsible for driving the strategy and implementation of marketing programs for key Pfizer Internal Medicine brands in CAC. The successful candidate will define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring...
-
Pharmaceutical Business Development Manager
hace 1 semana
San José, San José, Costa Rica Pfizer A tiempo completoJob Summary:We are seeking an experienced Pharmaceutical Business Development Manager to join our team in CAC. The successful candidate will be responsible for driving the strategy and implementation of marketing programs for key Pfizer Internal Medicine brands.Main ResponsibilitiesDevelop and execute country-specific marketing strategies to drive brand...