Country Brand Manager
hace 8 horas
ROLE PURPOSE:
Own brand strategy & implementation of marketing programs for key Pfizer Internal Medicine brands in CAC.
Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country.
SPAN OF CONTROL:
- Has strong relationships with all relevant internal stakeholders in country (e.g.
sales, digital, marketing, medical, access, finance, compliance, legal) and above country (e.g.
RTAL, BIL, Global Customer and digital marketers)
- Reports to IM BU Lead.
KEY ACCOUNTABILITIES:
- Execution of portfolio strategy in country - lead implementation of key Global brand programs and development of local activity as needed.
- Leadership of cross functional team, this will involve leadership of others that need to collaborate in the various activities to achieve success and will involve coordinating and directing their activities.
- Accountability for reaching local brand revenue target and developing regular forecast updates to aid financial planning.
- Accountable for the planning, spending & controlling of budgets agreed for own areas of responsibility
- Collaborate with customer facing leadership team to ensure implementation of agreed brand strategy
- Support product training
- Thorough understanding of the local customer market to ensure that customer insights and market issues are well understood and inform the overall brand plan
- Accountable for the planning, spending & controlling of budgets agreed for own areas of responsibility & developing regular forecast updates to aid financial planning
- Oversee sales and forecasting, provide country input into overall European forecasts
- Portfolio P&L management
- Tailor brand and execute brand strategies to local market needs, and define local priorities for key internal medicine
- Select best-fitting modules from regional/global content; translate and trans-create brand materials, as needed
- Collaborate with global marketing to execute global project locally.
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
- Forecast brand performance and track progress towards target
- Allocate and execute in country brand budget
- Cross-functional brand leadership - across field force, account management, medical, legal, regulatory, etc.
- Train field force on product positioning and prioritization
- Partner with medical to educate KOLs on emerging medical research and differentiated product attributes
REQUIRED SKILL SET
- Action oriented to drive plan implementation
- Comprehensive business acumen & marketing experience
- Thorough understanding of revenue drivers for the portfolio
- Cross-functional leadership and collaboration at local, regional and global level
- Strong communication and influencing skills
- Leads change: ability to adapt to new modes of operating
- Innovation leadership
- Willingness to take appropriate calculated risks
- Seizes accountability and holds people accountable
- Grows-others, builds effective teams
- Self-awareness
- Commits to "One Pfizer"
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills, collaboration & negotiation
EDUCATION
- 3 -5 years of pharmaceutical experience includes sales and marketing
- Bachelor's Degree; master degree or MBA desired
- Fluent English in speaking and writing
- Learning agility
Work Location Assignment: Flexible
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
-
Country Brand Lead
hace 1 día
San José, Costa Rica Pfizer A tiempo completoONCOLOGY COUNTRY BRAND LEAD- JOB DESCRIPTION_ROLE PURPOSE:Own brand strategy & implementation of marketing programs for key Pfizer portfolio brands in CAC.Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability...
-
Country Brand Lead Hospitals
hace 1 día
San José, Costa Rica Pfizer A tiempo completoROLE PURPOSE:Own brand strategy & implementation of marketing programs for Targeted Brands in CAC for Hospital Category.Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country.Implement...
-
Category Brand Lead Vaccines
hace 1 día
San José, Costa Rica Pfizer A tiempo completoROLE PURPOSE:Own brand strategy & implementation of marketing programs for Vaccines in CAC for Vx Category.Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country.Implement Category...
-
Country Manager
hace 1 día
San José, Costa Rica Netser Group A tiempo completoEn Netser Group nos encontramos en la búsqueda de un profesional del área de tecnología para desempeñarse como Country Manager de la oficna Costa Rica el cual de encargará de gestionar y consolidar la operación en todo el país, velar por el alcance de los resultados exigidos a nível regional en todo el portafolio de servicios y líneas de negocio que...
-
Brand Manager Institutional
hace 1 día
San José, Costa Rica Abbott Laboratories A tiempo completo**Brand Manager Institutional, this is a Pipeline requisition for future job opportunities in Abbott Nutrition Division.**:This position require a 50% travel time in Central America region.**Primary Job Function**:**Core Job Responsibilities**:- Lead the strategic planning processes of the Brands for the institutional channel, including development of views...
-
San José, San José, Costa Rica Pfizer A tiempo completoJob DescriptionAs a Brand Strategy Lead for Vaccines and Immunizations, you will play a critical role in shaping the brand strategy and implementation of marketing programs for Vaccines in the Central Asian market.This is a challenging opportunity to drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating...
-
Brand Development Manager
hace 1 día
San José, Costa Rica Bairesdev A tiempo completoWho We areBairesDev is proud to be the fastest-growing company in America.With people in five continents and world-class clients, we are only as strong as the multicultural teams at the heart of our business.To consistently deliver the highest quality solutions to our clients, we only hire the Top 1% of the best talents and nurture their professional growth...
-
Brand Manager Health Carca
hace 4 días
San José, Costa Rica Reckitt A tiempo completoJoin us as our new Sr Brand Manager in Costa Rica! **OBJECTIVE**: - Brand Management with Strategic Thinking and appropriate planning & execution to achieve brands qualitative and quantitative objectives. Always following compliance and Reckitt´s core values. **Long Description**: **Responsibilities**: - Develop and implement marketing plans to build...
-
Country Marketing Manager
hace 4 días
San José, Costa Rica Tek Experts A tiempo completoOverview: Elev8 is looking for a Country Marketing Manager with the proven experience necessary for developing and successfully executing the marketing plan for elev8 in Costa Rica, generating a steady stream of MQLs to pass on to the sales team. Working closely with the global elev8 marketing team and the Costa Rican sales team, you will be responsible for...
-
Brand Specialist
hace 1 día
San José, Costa Rica Reckitt A tiempo completoJoin us as our new Brand Specialist!**Objective**:The main responsibility of the Brand Specialist t is to support the Brand Manager in the value creation for the brands.Always following compliance and Reckitt's core values.This includes:A) The coordination of all of marketing activities, including ATL and BTL.B) Making sure that all the activities are...
-
San José, Costa Rica Amzn Support Srvcs Costa Rica A tiempo completoBachelor's degree- 5+ years of management experience- 3+ years of product or program management experience- Proficient using Microsoft Office and Salesforce- Proven written and oral communication skillsJob summaryAt Amazon, we strive to be Earth's most customer-centric company where people can find and discover anything they want to buy online.We hire the...
-
Casino Brand Manager
hace 1 día
San José, Costa Rica Now Digital Talent A tiempo completo**Responsibilities**- Analyze brand positioning and consumer insights- Developing custom marketing and advertising strategies- Shape and communicate our vision and mission- Translate brand elements into plans and go-to-market strategies- Making decisions about the cost of branding and analyzing trends in customer spending- Measure and report performance of...
-
Casino Brand Manager
hace 6 días
San José, Costa Rica Now Digital Talent A tiempo completoQualifications/ Skills - +3 years of Casino experience - Strong analytical skills partnered with a creative mind - Data-driven thinking - Proven ability to develop brand and marketing strategies and communicate recommendations to executives - English Proficiency Oral/written **Responsibilities**: - Analyze brand positioning and consumer insights - Shape...
-
Casino Brand Manager
hace 2 días
San José, Costa Rica NowDigitalTalent A tiempo completoQualifications/ Skills - +3 years of Casino experience - Strong analytical skills partnered with a creative mind - Data-driven thinking - Proven ability to develop brand and marketing strategies and communicate recommendations to executives - English Proficiency Oral/written **Responsibilities**: - Analyze brand positioning and consumer insights - Shape...
-
Country Brand Manager Vaccines
hace 8 horas
San José, Costa Rica Pfizer A tiempo completoResponsable de diseñar y ejecutar estrategias de mercadotecnia para el portafolio de Vacunas con base al ciclo de vida de cada producto (posicionamiento, competidores, productos nuevos, promoción, targeting) mediante la colaboración con las partes interesadas en otras Unidades Comerciales.Así mismo, apoyar en el crecimiento sostenido de la categoría,...
-
Vuse Brand Executive
hace 22 horas
San José, Costa Rica British American Tobacco A tiempo completo**BAT is evolving at pace - truly like no other organization.****To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day.Come be a part of this journey!****BAT COSTA RICA IS LOOKING FOR A VUSE BRAND EXECUTIVE****SENIORITY LEVEL**:Junior Manager**FUNCTION**: Marketing - Marketing...
-
Brand Programs Manager
hace 1 día
San José, Costa Rica Splunk A tiempo completoSplunk is here to build a safer and more resilient digital world.The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable.While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best place...
-
Rare Diseases Brand Lead
hace 1 día
San José, Costa Rica Astrazeneca A tiempo completo**OBJECTIVE**Analyse the environment and the market to set up clear objectives, create a brand plan, lead & coordinate the cross functional team to implement marketing strategies and tactics to maximise revenue, profit and improve patient experience of the assigned products.Develop talent of brand managers Jr, marketing associates and interns.**TYPICAL...
-
Costa Rica Country Hr Manager
hace 1 día
San José, Costa Rica Ynv Group A tiempo completoOverview:We're seeking an HR professional with experience across disciplines - talent management, recruiting, employee relations and operational HR, to fill a key role in a global HR organization and drive all HR activity at a site level.You will work closely with local and global teams to provide consultative advice and tactical execution of talent...
-
Sr. Brand Programs Manager
hace 8 horas
San José, Costa Rica Splunk A tiempo completoSplunk is here to build a safer and more resilient digital world.The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable.While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best place...