Shopper Development Manager
hace 9 horas
No Relocation Assistance Offered
152917 - San Jose, San Jose, Costa Rica
Do you want to be part of a team that is building a future to smile about?
What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions?
If this is how you see your career, Colgate is the place to be
Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities.
The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.
Consolidate and coordinate the execution of the commercial strategy of the different channels in order to guide the efforts of the sales team towards the achievement of the company's objectives.
**What you will do as a Shopper Development Manager**
- Monitor the 5 P's (Product, Price, Placement, Promotion and POP) for all the categories and sales products of the different purchasing environments and ensure the execution of the plan by working with BDM, RRM and In store for the channel(s) assigned(s).
- Adapt and coordinate the implementation of strategies to the client/CPG of the main activities such as: launch of new products, shopper campaigns and exclusive promotions and activities to drive growth.
- Carry out performance analysis and implications of the 5ps in the client, to recommend action plans to the commercial team.
- Monitor competitive activities in the POS, SOS (Share of Space), SOE (Share of Exhibition), SOF (Share of Features), Sell Out Activities and reinforce the Promotional Grid when required and make recommendations to ensure healthy growth of customers/CPG.
- Develop promotional Grid per client/CPG: aligning PTC WM, correct investment between clients and compliance with the TPR guide (discounts), and avoiding activities that generate conflict between clients.
- Ensure the post-evaluation of key promotions, in conjunction with the financier, carrying out a quantitative and qualitative analysis, communicating the results to the commercial team and using the results of the evaluation to redefine the promotional tactics.
- Monitor the ideal assortment to find opportunities for discontinuations or entry of SKU's and align with RRM and BDM.
- Coordinate the implementation of POP in the channel, including: request authorization with customers of POP materials (mesh, strips, etc.
), define and adjust the amounts of POP to be implemented by In Store and follow up on the POP implementation process.
- Keep the incremental file updated by Client/CPG ensuring the correct amounts for all promotional activities, including off-shelf implementations of planned dynamics.
- Carry out monthly controls to optimize investment in customers: GTN Investment, Inventory Control, Out of Stock and Low Rotation SKUs.
- Coordinate and organize breakfasts/lunches with clients to keep them informed and/or maintain a closer relationship.
- Performs other duties as assigned
- Complies with all policies and standards
**Required Qualifications**
- Bachelor's Degree in Business Administration, Marketing or Engineering
**Preferred Qualifications**
- Master's Degree in Business Administration or Marketing
- At least 3 years in the commercial area
- Sales experience
- Experience in the direct channel, specifically with the Walmart account
- Knowledge of retailink
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.
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