Senior Specialist, Marketing, Workflows

hace 2 meses

Heredia, Costa Rica LSEG (London Stock Exchange Group) A tiempo completo

Role Overview

The Corporate Affairs & Marketing (CAM) organisation acts as a strategic partner to the LSEG business, powering commercial value through an insight led approach that maximises the impact of our investment and our relevance in the market.

This role in the Business Marketing team supports the Workflows business, which offers unrivalled data coverage and workflow-centric solutions dedicated to the investment banking and trading communities. If you are interested and passionate about learning the challenges of Traders and Investment Bankers, and how we can help with our comprehensive solutions, then read further. The role leads the creation and execution of global, customer-centric marketing strategies and content that drive the business objectives and build customer satisfaction and loyalty specifically in the Workflows business.

Key responsibilities
- Support the Workflows marketing team with planning, implementing and monitoring of marketing campaigns
- Work with marketing and business partners to shape innovative activation plans and ensure the coordination of the activities
- Organise and coordinate marketing events, such as conferences, proprietary thought leadership events, networking events and webinars
- Monitor and analyse marketing budgets, including processing of invoices and monitoring of annual spending
- Ensures deliverables demonstrate value and a return on investment, meet customers strategic requirements and LSEG’s quality standards, including brand guidelines
- Partner with colleagues across Corporate Affairs & Marketing to ensure our marketing is aligned to wider business objectives
- Write, build and manage rich, compelling content that attracts a qualified audience to our owned properties (including sales enablement collateral, blogs, whitepapers, reports, social media messages, infographics, etc.)
- Engage and collaborate with the business, agencies and strategic marketing partners to ensure plans and content is reflective of our customer challenges and our product proof points
- Ensure all Workflows content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels
- Make use of analytics as a basis for decision making, track performance against benchmarks and report return on investment

Skills and experience:

- Proven experience in B2B marketing to the financial markets’ community
- Desire and passion, coupled with a genuine interest, to understand data and technology-driven financial solutions
- Strong ability to learn, listen and collaborate
- Good relationship management skills to satisfy a wide range of internal and external stakeholders
- Extensive experience supporting the development of content materials (from sales enablement to thought leadership), with a detailed knowledge of the end-to-end process
- Hands-on experience using Marketing Automation platforms with a preference for Eloqua
- Experience using Salesforce and Tableau desired
- Demonstrate superior attention to detail, accuracy, and initiative
- Strong presentation skills
- Strong collaboration skills and ability to negotiate through a diverse and global matrix structure
- Customer-centric approach and focus
- Excellent project management skills and a proactive approach
- Demonstrate excellent time-management and multi-tasking abilities and be able to independently meet deadlines

People are at the heart of what we do and drive the success of our business. Our culture of connecting, creating opportunity and delivering excellence shape how we think, how we do things and how we help our people fulfil their potential.

At LSEG we embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage collaboration, enabling innovation and rapid development of solutions that make a difference. Our workplace generates an enriching and rewarding experience for our people and customers alike. Our vision is to build an inclusive culture in which everyone feels driven to reach their potential.

We know that real personal growth cannot be achieved by simply climbing a career ladder - which is why we encourage and enable a wealth of avenues and interesting opportunities for everyone to broaden and deepen their skills and expertise.

LSEG are committed to supporting emotional, physical, financial and societal wellbeing. Our tailored benefits are a key part of this commitment and we offer colleagues a range of support from healthcare and retirement planning to paid volunteering days and consumer discounts.

As a global organisation spanning 70 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with purposeful careers.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and

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