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Marketing Specialist
hace 2 semanas
Posición: Marketing Specialist
División: Nestlé Nutrition
Reporta a: Consumer Marketing Manager Senior(CMM)
Ubicación: Oficinas Nestlé Costa Rica.
Resumen de la Posición…
Apoyar al desarrollo de promociones del departamento de marketing y apoyo comunicación con el consumidor.
Un día en la vida de…
Coordinar promocionales / seasonals / armados (creación de códigos, registros sanitarios, coordinación de compra de materiales, toolkit y asegurar disponibilidad de producto y aprobación de campaña o materiales de comunicación).
Definir y monitorear ejecución de la estrategia de precios del portafolio de la categoría y realizar los comunicados de precios y adecuada implementación de promocionales / seasonals / armados.
Desarrollo del plan de ejecución y seguimiento a los países con la implementación, sell in, sell out, inventarios
Realizar pre y post evaluación de campañas para asegurar la efectividad y ROI, análisis de aprendizajes (learning log).
Seguimiento y control del PFME asignado a la ejecución de una actividad, evento, promo o campaña season
Análisis de la competencia: formatos/ price index/ rotación / DN / sell out en los canales.
Dar soporte a la categoría en RSAN, creación de códigos y WBS, apoyo en actividades o eventos, seguimiento a campañas de comunicación y aprobación de artes de innovaciones y etiquetado de productos.
Dar soporte en la construcción y ejecución de la estrategia digital de la categoría
Que te hará exitoso en la posición…
Carrera Universitaria en mercadeo, publicidad, administración, nutrición o carrera afín
Experiencia de más de 06 a 12 meses en puestos similares.
Buenas relaciones con clientes integradas, ser colaborativo
Conocimiento en ventas y negociación efectiva
Demostrar excelencia en la ejecución de sus tareas
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