Senior Specialist, Marketing Operations
hace 2 meses
Company Description
Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we’ve been named in the 100 “World’s Most Innovative Companies” by Forbes Magazine. With a focus on our employees, we have been certified for the third time as Great Place To Work (GPTW). Experian Consumer Information Services is redefining the way our clients do business within all aspects of the customer credit lifecycle. Fueled by best-in-class data and innovative technology we help businesses make smarter decisions, identify consumers, make decisions on loans, market to prospects and collect.
**Job Description**:
Reporting to the Senior Manager of Marketing Operations, this new role will support the growing operational and analytical needs of Experian’s Integrated Marketing team. We are seeking a Senior Specialist who is passionate about driving results through process efficiency, data analytics and insights. The role requires an analytical and strategic thinker with a big picture mindset, a person who can consolidate results, analyze the data, glean insights and drive positive change.
- Tactical, continuous measurement and analysis of Integrated Marketing team performance (attribution, channels, verticals, funnel, pipeline, KPIs) - providing actionable insights to respective team leads
- Prepare monthly and quarterly marketing reports, pulling data from multiple sources and compiling into digestible, visual presentations to share with the team and senior leadership
- Monitor lead scoring effectiveness and provide recommendations for improvement
- Monitor marketing funnel conversion rates on a monthly basis; highlight significant increases or decreases and make recommendations for improvement when necessary
- Assist segmentation analyst in building target lists for both outbound and inbound campaigns
- Active liaison between Business Development, Demand Gen, Website, Content, Events and Vertical teams to ensure all marketing efforts are tagged appropriately and attributed to pipeline creation
- Execute daily marketing operations requests (Salesforce campaign code creation, lead uploads, Eloqua lead routing updates and lead issue resolution)
- Perform regular misattribution audits to ensure leads are being scored and routed correctly
- Lead weekly Marketing Operations office hours, providing an open-door for ad-hoc team requests and knowledge sharing
- Report to and serve as a backup to the Senior Manager of Marketing Operations in fulfilling ad-hoc requests and providing strategic input to stakeholders
**Qualifications**:
- Minimum 5 years of experience in a marketing or sales operations/analyst role, or equivalent
- Experience within a corporate B2B marketing environment, preferably with the financial services and/or technology industries
- Experience with marketing, sales, and data visualization tools (preferably Eloqua, Salesforce, Tableau, 6sense, ZoomInfo, Drift)
- Exceptional oral and written communication skills: ability to identify appropriate approaches for communication and follow up without being prompted
- Proven ability to take the lead while working collaboratively in a cross-functional team environment and across inter-department teams on specific projects
- Excellent problem-solving, organizational, analytical, and critical thinking skills
- Ability to meet deadlines, multitask and manage expectations in a fast-paced environment
- Demonstrated ability to prioritize requests and handle multiple tasks simultaneously
- A sharp eye for detail, quality of output, and excellent organizational skills
- Microsoft Office Suite (with focus on Excel, PowerPoint)
- Must be self-motivated with the ability to learn quickly
Additional Information
Our benefits include: Medical, life and dental insurance, Asociacion Solidarista, International Share Save Plan, Flex Work, Work from home, Paid time off, Annual Performance Bonus, Education Reimbursement, Family Bonding, Bereavement Leave, Referral Program, and more.
LI-ML2
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
- Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is _**_The Power of YOU_**_ and it ensures that we live what we believe._
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