Adtech Engineer, Digital Experience Platform

hace 2 semanas

San Francisco, Heredia, Costa Rica ServiceNow A tiempo completo

Company Description
At ServiceNow, our technology makes the world work for everyone, and our people make it possible.

We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities.

By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity.

We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible.

We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.


With more than 7,700+ customers, we serve approximately 85% of the Fortune 500, and we're proud to be one of FORTUNE 100 Best Companies to Work For and World's Most Admired Companies.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description Job Description**
Role:
What you get to do in this role:

  • Conceptualize and implement full funnel tracking solutions for digital marketing activities with DXP Data team
  • Work with DXP Data team and or external vendors to implement our tracking technologies to assure our campaigns are property tracked to our KPIs and to pipeline
  • Drive projects with our analytics, marketing operations and internal engineering teams to ensure a single source of truth for our reporting and business intelligence needs
  • Work with cuttingedge technology vendors to understand, integrate and drive the rollout and performance evaluation of new technologies.
  • Partner with the analytics team to give the business the most current view of core metrics and create executive dashboards to give insightful views of the business performance by channel.
  • Run onboarding of thirdparty vendors with our internal DXP Data team, providing specifications and roll out plans as needed
  • Represent digital marketing POV in projects with DXP, BI, Marketing Operations and other teams to make sure that marketing systems, processes and integrations incorporate digital requirements.
  • Stay current on innovations and new technology solutions to guide the evolution of our digital acquisition efforts and our ability to target our ideal audiences and expand our reach in a global scale
  • Create Rich Media build processes and workflows, ensuring the tracking ties back into our larger systems
  • Experiment with multivariant testing to pilot new programs and justify changes to existing workflows.
  • Regularly surface and address potential issues or concerns, ensuring quality digital acquisition practices (includes QA of website, form fill and ad ops related inquiries).
  • Work closely with the SEO, SEM, AM, EMAIL, Ad Ops team as well as internal partners on technical needs to execute and track the DASO business

Qualifications Qualifications**
To be successful in this role you have:
  • 5+ years in the technical Digital Marketing space
  • In depth knowledge of Digital platforms used for Adserving, inventory buying, analytics, targeting, attribution tracking an adtech solutions in market
  • Deep understanding of core front end technologies: HTML, Javascript, CSS, serverside scripting principals, system architecture, and data pipelines
  • Hands on experience working with Google Ad Suite (GCM, DV360, SA360, GA360) and integrating third party vendors like LiveRamp, Eloqua, Marketo, Tableau, etc.
  • Expertise in conversion tracking models and floodlight tag implementation
  • Experience in SQL, writing sophisticated queries and stored procedures (Oracle, Amazon RDS MySQL, Snowflake, Hive, etc.)
  • Proficient in Python scripting and hands on experience using relevant Python libraries for retrieving and transforming data such as Pandas, Request, JSON, etc.
  • Experience influencing product decisions with data.
  • Excellent attention to detail and exceedingly organized
  • Represent digital marketing perspectives in technical meetings with all stakeholders
  • High capacity for problem solving and passion for learning new and rolling out new technologies
  • Comfort with business analytics and producing datadriven insights and reporting

Nice to Haves:

  • Experience with automation and scheduling tools like Airflow is a huge plus
  • Experience building/ maintaining data pipelines in a data mart preferably on a cloud platform such as Snowflake or AWS
  • Marketo or MAP experience is a plus but not required
  • MSFT Dynamics or CRM experience is a plus but not required
  • Adobe Experience Platform experience is a plus but not required
  • Experience building ETL pipelines (on cloud or on premise)
JV20

Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expressio

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