Marketing Strategist
hace 6 días
Funciones principales
Estrategia y análisis
Desarrollar e implementar estrategias de marketing para posicionar la marca y generar oportunidades comerciales.
Analizar tendencias del mercado, competencia y comportamiento del consumidor.
Elaborar planes estratégicos de marketing alineados a los objetivos de ventas.
Marketing digital
Coordinar campañas pagadas (Facebook Ads, Google Ads) y optimizar su rendimiento.
Crear campañas de Email Marketing y dar seguimiento a métricas.
Gestionar Copywriting para RRSS (sin diseño, solo textos y conceptos).
Coordinar al equipo externo de diseño para artes, videos o contenidos.
Gestión del cliente
Gestionar el viaje del consumidor (Customer Journey) desde la atracción hasta la fidelización.
Mantener segmentadas y actualizadas las bases de datos.
Gestión interna
Elaborar reportes de desempeño de campañas y marketing.
Apoyar en la organización de eventos o activaciones comerciales.
Requisitos
Formación en Marketing, Comunicación, Publicidad o afines.
Dominio de marketing digital (Ads, Email Marketing, segmentación, RRSS).
Manejo de CRM a nivel de tracking de campañas (Actualmente se utiliza
HubSpot)Capacidad analítica.
Aplicar
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