Marketing Strategist

hace 6 días


San José, San José, Costa Rica Job Advisor Services A tiempo completo ₡4.000.000 - ₡8.000.000 al año

Funciones principales

Estrategia y análisis

  • Desarrollar e implementar estrategias de marketing para posicionar la marca y generar oportunidades comerciales.

  • Analizar tendencias del mercado, competencia y comportamiento del consumidor.

  • Elaborar planes estratégicos de marketing alineados a los objetivos de ventas.

Marketing digital

  • Coordinar campañas pagadas (Facebook Ads, Google Ads) y optimizar su rendimiento.

  • Crear campañas de Email Marketing y dar seguimiento a métricas.

  • Gestionar Copywriting para RRSS (sin diseño, solo textos y conceptos).

  • Coordinar al equipo externo de diseño para artes, videos o contenidos.

Gestión del cliente

  • Gestionar el viaje del consumidor (Customer Journey) desde la atracción hasta la fidelización.

  • Mantener segmentadas y actualizadas las bases de datos.

Gestión interna

  • Elaborar reportes de desempeño de campañas y marketing.

  • Apoyar en la organización de eventos o activaciones comerciales.

Requisitos

  • Formación en Marketing, Comunicación, Publicidad o afines.

  • Dominio de marketing digital (Ads, Email Marketing, segmentación, RRSS).

  • Manejo de CRM a nivel de tracking de campañas (Actualmente se utiliza 
    HubSpot)

  • Capacidad analítica.

Aplicar


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