Marketing Specialist Sr
hace 6 días
- Contrato: Indefinido
- Modalidad: Remoto. Debe ser de COSTA RICA
- Horario: Lunes a Viernes 8:00am - 5:00pm
- Salario: $2.900USD
- Skills Required: Inglés Avanzado
The Digital Technology, Insights & Operations Team is transformational and focused on modernizing the marketing technology stack. By collaborating cross functionally with IT and marketing, we deliver best-of-breed tools to ensure stellar customer experiences.
Have an impact across the entire organization
This team and this role focus on transformational technology investments. You will create Use-cases and requirements gathering from a diverse set of marketing and functional stakeholders. It builds ROI/business value proposition, and implementation through optimization and adoption of processes and tool sets.
As a Marketing Operations Senior Specialist, you will be responsible for:
- Establishing use cases and requirements for marketing technology tool set to ensure they align with overall marketing vision
- Collaborating and partnering with IT and other Marketing teams to understand and onboard new tools as well as optimize existing ones
- Building and recommending process changes for technology and/or capability adoption
- Finding additional efficiencies, optimization areas and innovation points across the existing tool set.
- Supporting and communicating key milestones, activities and KPIs that measure the efficacy of our business use cases that our tools support
Do what you love
- To be successful in this role you will:
- Have 5-8 years of relevant marketing experience and a bachelor's degree
- Have the capability to interpret business requirements and define or recommend the audience strategy based on the business needs of stakeholders
- Have experience successfully utilizing contact data platforms, marketing automation platforms, account-based marketing platforms, CRM or other digital tool sets
- Be willing to embrace, operate and innovate in an ambiguous environment to drive results
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