Marketing Operations Specialist

hace 5 días

San José, San José, Costa Rica Reclutadora de Talentos A tiempo completo

The Digital Technology, Insights & Operations Team is transformational and focused on modernizing the marketing technology stack. By collaborating cross functionally with IT and marketing, we deliver best-of-breed tools to ensure stellar customer experiences.

Have an impact across the entire organization

This team and this role focus on transformational technology investments. You will create Use-cases and requirements gathering from a diverse set of marketing and functional stakeholders. It builds ROI/business value proposition, and implementation through optimization and adoption of processes and tool sets.

As a Marketing Operations Senior Specialist, you will be responsible for:


• Establishing use cases and requirements for marketing technology tool set to ensure they align with overall marketing vision


• Collaborating and partnering with IT and other Marketing teams to understand and onboard new tools as well as optimize existing ones


• Building and recommending process changes for technology and/or capability adoption


• Finding additional efficiencies, optimization areas and innovation points across the existing tool set.


• Supporting and communicating key milestones, activities and KPIs that measure the efficacy of our business use cases that our tools support

To be successful in this role you will:


• Have 5-8 years of relevant marketing experience and a bachelor's degree


• Have the capability to interpret business requirements and define or recommend the audience strategy based on the business needs of stakeholders


• Have experience successfully utilizing contact data platforms, marketing automation platforms, account-based marketing platforms, CRM or other digital tool sets

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