Assistant Manager, Lifecycle Marketing

hace 7 días

Santa Ana, Costa Rica Western Union A tiempo completo

**Assistant Manager, Marketing
- Santa Ana Costa Rica**

Are you a zealous all-around Marketing superstar with a passion for your work? Do you want to unleash your potential in a global Fintech company looking to move money for better? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as an **Assistant Manager, Marketing.**

**Western Union powers your pursuit.**

**Role Responsibilities**:

- Work closely with the regional business teams to understand their needs and propose solutions.
- Support the existing customer communication via journeys/triggers with journey maps, content preparation, stakeholders' management.
- Monitors journey performance and provides insights.
- Review strategy for Americas and rest of the world, connect with other regions and provide recommendations.
- Continue to enhance existing journeys while launching new automated journeys supporting regional needs.
- Document lifecycle journeys.

**Role Requirements**:

- Bachelor’s degree in marketing, business, or a related field.
- 3+ years of experience in customer lifecycle management or related roles.
- Familiarity with customer relationship management (CRM) software and/or marketing automation tools (SFMC, Braze, Oracle, Adobe)
- Excel and power point proficiency needed.
- Good SQL and HTML skills are plus but not mandatory.
- English proficiency (B2+)
- Strong analytical skills with ability to interpret data and draw actionable insights.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively across different departments and teams.
- Result-oriented with a focus on driving continuous improvement.
- Strong project management and organizational skills.
- Ability to adapt to changing priorities and work in a fast-paced environment.
- Knowledge of customer segmentation and targeting strategies and customer experience practices

**We make financial services accessible to humans everywhere. Join us for what’s next.**

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

**Benefits**

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few

Your Costa Rica
- specific benefits include:

- Asociación Solidarista
- Paid time off including extended maternity leave
- In house company doctor services
- Continuing Education
- Transportation services options
- Parking spaces
- Hybrid model work
- Flexible Working Schedules if applicable
- Referral Program award
- Employee Resource Groups (ERG) and committees to volunteer with
- Carpooling Program
- Price Smart membership
- Pan American Medical and Life insurance
- Cafeteria Subsidy

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.

LI-DJ1 #LI-Hybrid

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