Field Marketing Executive

hace 2 semanas

Orotina, Costa Rica Emprego CR A tiempo completo

We think that the possibilities are limitless when you're free to choose. In fact, we've spent the last 20 years innovating, creating new and better products for our consumers to choose from. It's how we've grown to be present in 130 countries. But our business isn't just business. Our business is our people. Their talent. Their potential. We believe when they're free to be themselves, grow, travel, and develop,amazing things can happen for our business.

That's why our employees, from around the world, choose to be a part of JTI. It's why9 out of 10 would recommend us to a friend. And why we've been awardedGlobal Top Employer status, six years running.

Local applicantsare welcome.

Department:Marketing

Location:Batangas
Reporting to: Field Marketing Zone Manager - South Luzon
Role:Permanent

WHAT THIS POSITION IS ABOUT - PURPOSE

The Field Marketing Executive (FME) is the overall lead in diagnosing, developing, executing, and evaluating consumer acquisition and retention programs within a defined territory. The role is field-based and will operate within a defined territory.

Working together with partner Field Sales Supervisors (FSS) counterparts, the role is responsible for the territory's business growth, driving enablers such as (weighted) distribution, volume growth, visibility through merchandising and building brand spaces, and coverage planning that is all meant to grow our Consumer franchise. He/she will develop, execute, and evaluate bottom-up activities and programs, using insights-building information tools (Nielsen, tracker, BI reports, Bgy Scorecard, etc) in developing and executing the right activities to deliver territory objectives, across different Consumer convergence areas and trade channels.

WHAT WILL YOU DO - RESPONSIBILITIES

CONSUMER TREND SPOTTING

The FME is accountable for understanding and plotting the Consumer journey within the assigned territory. He/she will make use of available information about the target Consumers using but not limited to segmentation studies, tracker data, and the Barangay Scorecard together with actual on the ground assessment and Consumer contact to best understand how our brands can meet their needs. This will require an understanding of consumer convergence points, and developing activities and programs in non-traditional channels that build on our brands equity HORECA engagement, DSA's, Terminals, Offices, on top of efforts in general and modern trade channels
PROGRAM DEVELOPMENT

Accountable for diagnosing the assigned territory for opportunities to acquire more Consumers smoking our brands, or increasing the consumption of current smokers of our brands. Leading the dialogue with his/her Field Sales Supervisory counterparts, the role requires developing insights based, Consumer acquisition activities programs using available information from both internal and external sources. These may involve recommendations such as changing coverage or process improvements, to promotional activities implemented thru the trade or directly with the Consumers. As (co-) owner of these, he/she is accountable for securing the necessary approvals, cross-functional coordination, and providing all requirements from HQ and suppliers to ensure correct and timely execution of the territory's programs.
LEADING IMPLEMENTATION

The FME is responsible for ensuring the excellent execution of the territory programs, providing selling tools, briefings, and training for Branch and DP field personnel, ensuring there is clarity on the objectives and KPI's of the activity or program. In partnership with the FSS, he/she is responsible for overseeing the execution of the activity or program and making decisions on improvements or even stoppage of the activity/program if necessary. The role will organize, manage, and communicate to key stakeholders the full-year sales and marketing calendar for the territory.
PROGRAM EVALUATION

The FME is accountable for activity and program evaluation on the go, thru to post-evaluation. This requires constant progress checks vs the agreed objectives and KPI's and is responsible for leading the decision-making on whether to start, stop, revise the activity or program. The role is accountable for developing SMART objectives that are all meant to drive consumer acquisition for the territory. Apart from (but not limited to) SOM, ND, Volume, these KPI's must include a financial analysis as a key measure to program success and sustainability (ROI, CTS, CTIS, cost per mil)
TERRITORY OWNERSHIP

The FME will serve as the single point of contact (SPOC) and is responsible for ensuring that we have the right coverage, right portfolio, and right pricing in the territory. Together with his/her partner FSS, the role will contribute to planning, developing, executing, and evaluating key territory activities and KPI's such as volume, (weighted) ND, merchandising, program performance. The role will provide important insights that will be used in developing overall st

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