Commercial Sales Leader Heredia Costa Rica
hace 2 semanas
We're seeking a seasoned Commercial Sales Leader to spearhead our sales efforts in Heredia, Costa Rica. As a key member of our team, you'll be responsible for driving business growth, expanding market share, and developing strategic plans to achieve our goals.
Job Summary:
- Own the channel strategy cross categories for the entire business in Costa Rica.
- Create Channel strategies for Modern trade across a multitude of regions.
- Analyse and recommend alternative distribution models to enter unpenetrated channels.
- Develop trade intelligence through collection, understanding and transforming trade information to build up a useful channel's segmentation and adequate the tools/plans to them.
- Derive actionable plans to turn the strategies into tangible outcomes: ensure commercial drivers, pricing, availability, visibility, volume objectives, share of market and shopper experience maximizing.
- Monitor Results and pivot appropriately.
- Lead and inspire a very sizable sales organization ranging from Senior Regional Sales Managers, Area Supervisor and Route ́s Field Sales Force.
- Engage and create joint plans with Modern trade Chains.
- Engage with internal deployment department to create effective mechanics and visibility materials for each channel and in line with our multi-category approach.
- Be responsible for all main business KPIs at every closure, sales, profitability, fundamentals, Share of market.
- Be part of a highly engaged and professional commercial team that handles multi-categories in a multi-market context.
- Ensure immaculate execution in the POS and track progress.
- Ensure full Compliance with Internal policies, strategies, and legal restrictions, to accomplish the targets.
- Define pricing and promotion strategies to achieve the set goals of awareness, trial and adoption for our smoke free products.
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