Commercial Sales Leader Heredia Costa Rica

hace 2 semanas


San Francisco, Heredia, Costa Rica Philip Morris International A tiempo completo
Transformative Commercial Leadership Opportunity

We're seeking a seasoned Commercial Sales Leader to spearhead our sales efforts in Heredia, Costa Rica. As a key member of our team, you'll be responsible for driving business growth, expanding market share, and developing strategic plans to achieve our goals.

Job Summary:

  • Own the channel strategy cross categories for the entire business in Costa Rica.
  • Create Channel strategies for Modern trade across a multitude of regions.
  • Analyse and recommend alternative distribution models to enter unpenetrated channels.
  • Develop trade intelligence through collection, understanding and transforming trade information to build up a useful channel's segmentation and adequate the tools/plans to them.
  • Derive actionable plans to turn the strategies into tangible outcomes: ensure commercial drivers, pricing, availability, visibility, volume objectives, share of market and shopper experience maximizing.
  • Monitor Results and pivot appropriately.
  • Lead and inspire a very sizable sales organization ranging from Senior Regional Sales Managers, Area Supervisor and Route ́s Field Sales Force.
  • Engage and create joint plans with Modern trade Chains.
  • Engage with internal deployment department to create effective mechanics and visibility materials for each channel and in line with our multi-category approach.
  • Be responsible for all main business KPIs at every closure, sales, profitability, fundamentals, Share of market.
  • Be part of a highly engaged and professional commercial team that handles multi-categories in a multi-market context.
  • Ensure immaculate execution in the POS and track progress.
  • Ensure full Compliance with Internal policies, strategies, and legal restrictions, to accomplish the targets.
  • Define pricing and promotion strategies to achieve the set goals of awareness, trial and adoption for our smoke free products.


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