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Senior Conversion Manager
hace 2 semanas
About the Role
Tcs Expeditions is seeking a highly skilled Senior Conversion Manager to join our team. The successful candidate will be responsible for leading the commercial performance and customer experience of the TCS website and associated customer apps. This role will take a mobile-first approach, focusing on web/digital product development, content management, and platform management.
Key Responsibilities:
- Set the strategy and prioritize plans to improve sessions to high-quality lead conversion and improved after-sales experience.
- Lead on all business requirements for web product development, including website optimization and app development.
- Partner with the TCS creative team to create engaging and informational text, images, videos, and other multimedia elements for the website.
- Ensure the website is optimized for search engines (SEO) to improve visibility and attract organic traffic.
- Collaborate with other teams across TCS in marketing, sales, and operations to deliver transformation and optimization of the website and associated apps.
Requirements:
- Bachelor's Degree in Marketing or related field or related experience.
- Highly creative in identifying target audiences and devising digital campaigns that engage, advise, and empower.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Experience in setting up and optimizing Google Adwords campaigns.
