Marketing Campaign Coordinator Lead
hace 6 días
**About Catalina Marketing**
Catalina Marketing is a leader in shopper intelligence and highly targeted in-store and digital media that personalizes the shopper journey. Powered by the world's richest real-time shopper database, Catalina helps CPG brands, retailers and agencies optimize every stage of media planning, execution and measurement to deliver significant consumer value.
The ideal candidate for this role will have experience in data management, campaign planning, and administration. This individual will support Business Consultants and Customer Success Managers by handling crucial tasks such as data analysis, proposal development, and campaign setup. In addition, they will assist in managing ongoing campaigns, providing vital support to ensure their smooth operation and success.
Key Responsibilities:
- Taking on key administrative responsibilities from Business Consultants and Customer Success Managers, enabling them to concentrate on strategic and revenue-driving activities.
- Developing and refining client-facing media campaign proposals by thoroughly analyzing intake form submissions and utilizing internal tools, ensuring each proposal is both tailored to client needs and strategically effective.
- Conducting data entry into Salesforce, meticulously translating sales estimates and digital media plan details to ensure precise campaign execution requirements are met.
- Downloading, formatting, and inputting data into various internal systems for different use cases, including cost estimates, client-facing reports, and internal billing spreadsheets.
- Generating UPC lists utilizing internal tools, playing a critical role in the accurate calculation and estimation for media campaigns.
- Extracting and utilizing templatized insight reports from internal tools, ensuring a robust and accurate estimation process for media campaigns.
- Generating weekly performance reports by compiling data from multiple sources and assisting in custom reporting for Client Success Managers.
- Maintaining and updating campaign summary documents for internal and external stakeholders.
- Setting up and detailing campaign specifics within production tools for efficient cross-functional team collaboration.
- Assisting in monthly client billing processes, including data collection and result compilation for internal tracking.
Requirements:
- Bachelor's degree in marketing, advertising, communications, math, economics, or related field; or equivalent experience.
- 1-3 years of experience in a related field, encompassing administrative tasks, data management, and foundational aspects of campaign planning.
- Proven experience in handling administrative responsibilities, preferably in a marketing or media environment.
- Proficiency in Salesforce and familiarity with other data management and reporting tools, demonstrating skills in efficient data entry, analysis, and report generation.
- Excellent verbal and written communication skills for developing proposals and communicating with various stakeholders.
- Strong organizational and time management skills to handle multiple tasks effectively.
- Strong ability to analyze and interpret data, with a focus on accuracy and detail.
- Ability to manage financial data, including cost estimates and billing processes.
- High proficiency in MS Office suite, especially Excel and PowerPoint, demonstrating advanced capabilities in these essential tools.
- Strong time management skills, with a proven ability to prioritize effectively and meet deadlines in a fast-paced environment.
- Capability to work both independently and collaboratively in team settings, showcasing exceptional organizational skills and attention to detail while managing multiple projects concurrently.
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