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**The Role:**
We are seeking a talented Senior Marketing Coordinator to join our team at Access. The successful candidate will be responsible for coordinating marketing/lead generation events, defining and monitoring positive and negative keywords in Google Ads, and creating strategies for social media.
In addition, the candidate will monitor marketing campaign results versus KPIs, contribute to marketing analytics and improvement processes, and assist with the development of impactful marketing campaigns that drive significant lead generation for key markets.
The ideal candidate will have experience working in a similar marketing role, with a strong analytical and problem-solving skillset. They will be detail-oriented, enjoy working with data, and be proficient in using BI-tools, Excel, and PowerPoint.
**Key Responsibilities:**
- Assist with the development of impactful marketing campaigns that drive significant lead generation for key markets
- Coordinate marketing/lead generation events
- Define and monitor positive and negative keywords in Google Ads
- Create strategies for social media
- Monitor marketing campaign results versus KPIs
- Contribute to marketing analytics and improvement processes
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