Paid Marketing Campaign Lead
hace 1 semana
About Arkose Labs
We are a pioneering startup that is disrupting the fraud industry with an innovative approach. Our Fraud and Abuse Prevention Platform combines real-time intelligence, rich analytics, and adaptive step-up challenges to diminish the profitability of attacks.
Our platform offers a 100% SLA guarantee, making us a trusted choice for the world's largest brands. As a Paid Marketing Campaign Lead, you will be responsible for managing paid search, social, and other campaigns to increase leads and awareness of the Arkose brand.
You will work closely with our digital marketing team to align our digital marketing plan with the entire marketing strategy and implement best practices in campaigns. Key responsibilities include owning all paid marketing campaigns, working with agencies to deliver cost-effective campaigns while increasing lead volume and quality, and expanding paid marketing into new platforms like Bing, Facebook, YouTube, and more.
Additionally, you will track campaign performance metrics closely by channel, persona, content, use case, program vendor, and more. You will also perform A/B tests on ads campaigns, landing pages, and more to increase conversion rates of paid campaigns.
Requirements
- At least 5 years of paid marketing campaign management experience in marketing for B2B SaaS companies.
- Experience in cybersecurity or fraud prevention space is a strong plus.
- Well-versed in interpreting marketing analytics and experience in tools like Marketo, Salesforce, Google Data Studio, and/or Google Analytics is highly desirable.
Why Arkose Labs?
We value your unique contributions, perspectives, and experiences. We prioritize collaboration, excellence, and inclusion, and we hire the best, focus on their professional development, and offer support for continuing education.
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