Marketing Portfolio Lead

hace 2 días


San José, San José, Costa Rica The Coca-Cola Company A tiempo completo

We're accelerating our momentum as the fastest growing large consumer goods company in Latin America.

Our purpose is to refresh the world and make a difference. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

The Front-Line Marketing Portfolio Manager will manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.

This role actively works on regional market development to ensure the right implementation of projects. It provides market input for the development of Operating Unit and market-level Innovation projects. Additionally, it provides input to localization and real-time amplification of IMX campaigns within the Franchise units.

Key responsibilities include supporting / executing local media buying that cannot be bought at Operating Unit level, managing brand activation at the local level, including POS activations & promos and experiential marketing and events, and maintaining strong relationships with key customers.



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