Brand Manager Institutional

hace 9 horas

Alajuela, Costa Rica Abbott Laboratories A tiempo completo

**Brand Manager Institutional for Abbott Nutrition Division.
**:
This position require a 50% travel time in Central America region.
**Primary Job Function**:
**Core Job Responsibilities**:

- Lead the strategic planning processes of the Brands for the institutional channel, including development of views on Brand issues and competitive positioning, focus on customer/stakeholder segments and their needs and alignment with Area strategic focus.
- Generate thought leadership programs to position Abbott Brands benefits with KOL of the institutional business Conduct the analysis and strategic planning in the pre-demand process and demand to guarantee the right supply of the products.
- Coordinate and drive the translation of strategy to tactics, including resource allocation with optimal management of resource mix; communicate clearly and allocate responsibilities to cross functional team members and in-field team (e.g.
product messaging by physician segment).
Collaborate with sales representative, regulatory and external agencies & platforms to drive the execution of key processes.
- Employ strong analytical ability to connect multiple data sources into insights, identifying opportunities to improve customer´s experience and engagement, and develop and evaluate end-to-end customer and consumer experiences/journeys across the institutional channel.
- Leveraging digital platforms to drive and support customer engagement while at the same time educating and influencing cross-functional partners, customer, and consumers to adopt new ways of engaging and interacting.
- Combine qualitative and quantitative data, customer, and market information to generate performance insights and drive marketing strategies, driving maximal ROI and optimal usage of the A&P Budget.
- Selects, prioritizes, monitors, and analyses appropriate metrics to assess and improve performance through data driven decision making.
- Closely monitors market trends, competitive landscape and continuously works on improving an omni-channel brand value proposition, prioritizing market opportunities, high potential segments, brands, and customer targets to focus on, and how (which platforms/channels).
- Manage the institutional channel and product performance and strategic initiative against forecasts and KPIs, using early intervention to remain on track
**Education and experience required**:

- Licentiate in Pharmacist, Industrial Engineer, Business Administration, Economy, Marketing or similar degree.
- Ideally with Master's in Business Administration or Marketing.
- Minimum 3 years of experience as Brand Manager or Associate preferably in therapeutic areas, Key Account Manager, or similar in other pharmaceutical or healthcare industry ideally.
- Experience in the institutional business either in the commercial area or the institutional portfolio management, with experience in product launches/line extensions and budget management (P&L knowledge)
- Knowledge of Social Security Systems in Central America and must have a scientific / HCP overview

Desirable:

- Brand/Project management
- Research Project involvement and know how
- Knowledge of Central American/Dominican Republic markets
- Commercial experience

**Other Requirements**:
**Language**:

- Advanced English level.
Travel: 50%

Fieldwork: 25% within the territories

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