Senior Specialist, Markting, Investment

hace 2 semanas

San Francisco, Heredia, Costa Rica Lseg (London Stock Exchange Group) A tiempo completo

The Sr.
Specialist, Marketing role will be responsible for ensuring the Investment & Wealth Solutions marketing strategy of LSEG is activated with maximum impact and relevance to our customers and accounts in their respective markets, through design and delivery of end-to-end tactical marketing programs.
Key responsibilities:

- Partner with Marketing, Sales and Product teams to design, build, activate and measure tactics that will support the objectives of the marketing strategy.
- Deliver tactical marketing plan in the most effective and efficient way, leverage the full marketing mix.
- Collaborate closely with channel specialist teams where necessary - ensuring coordinated execution and alignment to the lead funnel.
- Make use of analytics as a basis for determining what tactics to use, track performance against benchmarks and report return on investment.
- Generate ideas to increase customer engagement.
- Update marketing budgets and keep an accurate record of expenditure.
Skills and requirements:

- Experience of B2B marketing delivery.
- Good relationship management skills to satisfy a wide range of internal and external stakeholders with different priorities
- Strong ability to learn, listen and collaborate
- Receptive to feedback and invested in personal development
- Experience supporting the development of tactical marketing planning, with a knowledge of the end-to-end process
- Excellent attention to detail and accuracy
- Strong understanding of data and insight analysis, knowing which metrics to pinpoint and use
- Strong collaboration skills and ability to negotiate through a diverse and global matrix structure
- Customer centric approach and focus
- Excellent project management skills and a proactive approach
- Confidence to bring fresh ideas and an innovative approach to interpret marketing strategies
- Ability to handle multiple projects at once
- Focused on outcomes, not outputs
- Demonstrate a "learn it all" approach - building strong understanding of industry themes, market dynamics, customer challenges and LSEG solutions.
- Experience of using marketing platforms and systems.
At LSEG, we believe that creating a diverse and inclusive organisation is fundamental to the way we deliver on our promise of creating essential partnerships and open opportunities.
Our open culture is central to how we deliver our purpose - driving financial stability, empowering economies and enabling customers to create sustainable growth - in everything we do.
Working with us means that you will be part of a dynamic organisation of 25,000 people across 70 countries.
However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce.
You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business.
You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth.
Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.
LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.
We are proud to be an equal opportunities employer.
This means that we do not discriminate on the basis of anyone's race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law.
Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
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