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Real Time Amplification Manager Caribbean
hace 1 mes
**Location**: Santo Domingo, Dominican Republic
**Reports to**: Consumer and Shopper Media Lead
For 135+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. For over a century we’ve been innovating and leading the market in how to connect with and engage consumers. Today we’re excited to be looking for a Real Time Amplification Manager Caribbean to join our Integrated Marketing Experiences (IMX) network. The IMX network will design, produce, and activate bold, edgy and exciting brand experiences that inspire, provoke and engage consumers. If you have experience in this space, we’d love to talk with you
**What you’ll do for us**
- The Real Time Amplification Manager Caribbean will develop the social media plans and manage the real-time amplification of the portfolio (calendar, content and media) at a multi-country level (Dominican Republic, Jamaica, and Trinidad)
- Ensure that we have one presence, one voice, and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to the LATAM region
- Be the main contact point for media partners (FB, Twitter, Google, etc.) at a multi-country
- Work in close collaboration with internal stakeholders to ensure the social media cycle (listen-speak-react-amplify) is being followed to enrich and deliver the right conversation at the right time to the right consumer/shopper
- Lift and shift best practices from other regions around the world and other zones within LATAM in how to establish effective, consistent, and efficient media plans.
- Carry out duties individually while interacting regularly with the global Integrated Marketing Experiences (IMX) team, key players in the LATAM IMX team, Marketing Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.
- Establish a routine with the crisis management team in order to solve potential issues in social media in a timely manner
**Qualifications and Requirements**
- 5+ years of experience in Media Planning Strategy, social media and Real Time Experience
- Bachelor’s degree in Advertising, Marketing, Communication or related is required
- Must be full bilingual with both English and Spanish
- Deep understanding of the evolved media landscape and e-commerce
- At least 3 years of experience working in agencies or media companies is mandatory (i.e.: agencies, production houses, media companies, influencers)
- Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and _story doing_
- Must have experience in the following:
- Real time amplification
- Social media
- Digital marketing
- Consumer engagement
- Portfolio strategy
**What We Can Do For You**
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants
- Learn how to work in **Agile,** cross-functional, cross geographical teams
- ** Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**
- ** Global Connections**:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- ** Community of Belonging**:We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
**Skills**
Social Media; Video Solutions; Financial Acumen; Customer Relationship Management (CRM); Negotiations; Paid Search Marketing; Marketing Campaigns; Collaborative Leadership; Marketing Strategies; Project Management; Digital Media; Influencing Decisions; Search Engine Optimization (SEO); Microsoft Office; Communication; Google Analytics; Digital Display; Search Engine Marketing (SEM); Programmatic; Cross-Functional Teams; Analytical Problem Solver; Connections Planning; Agency Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
