Media Buy Specialist

hace 2 semanas


Ubicación San José San José, Costa Rica City Co Communications A tiempo completo

Requisitos:
Proven experience as Media Buyer or similar role; experience in digital media is preferred.

University degree in Business, Marketing or Digital Marketing.

Excellent analytical and time-management skills.

Be a digital person and understand technology.

Actividades a realizar:

  • Create strategic media and marketing plans that reflect an understanding of the client's brands.
  • Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
  • Ensure that internal and any external teams adhere to planning and buying processes, policies, and procedures.
  • Manage and implement approved media plans ensuring all deadlines are met across broadcast, digital, print, radio, experiential, and sponsorships.
  • Work with creative department to define specs and ensure timely delivery of all creative materials
  • Proofreading advertising material before launching campaigns.
  • Coordinating and overseeing the development and launch of campaigns from begin through until post mortem report.
  • Negotiating with advertising sales agents to ensure the
most cost-effective deal structures.

  • Managing budgets and monitoring campaigns costs and ROI metrics.
  • Tracking and presenting campaign data such as views, clickthroughs rates, engagements, sign ups, and conversion rates.
  • Building and maintaining a network of advertising agents and broadcasting networks. Monitoring audience and media trends, practices, and new technologies.
  • Constantly evaluate the ad buy campaigns and taking a test, learn and optimize approach in order to improve efficiency and ROI.
  • Design, build and deliver retention KPI reports as required by the business.
  • Stay uptodate on the latest marketing trends both within our industry and outside.

CONDICIONES DEL EMPLEO

Jornada laboral:
Tiempo Completo

Tipo de empleo:
Trabajo Fijo

Salario:
A convenir

Cantidad de vacantes:1

REQUERIMIENTOS
Experiência Mínima:2 años

Idiomas:
Inglés Avanzado

Estudios Mínimos:
Bachiller Universitario

Sexo:
Indistinto
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